Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client's YouTube channel is still tied to an employee's Google+ account instead of the rightful owner, despite several attempts to disconnect it from the improper account. While Google's move to tie everything together was a good … [Read more...]
YouTube’s TrueView Lets You List Products Within Video Ads
So long, ugly and confusing YouTube annotations. YouTube is now linking video ads in the same backend dashboard as Google Shopping, making it easy for businesses to have related products automatically linked in their videos. TrueView for shopping lets you showcase product details and images, both of which can linked directly to buy pages. TrueView, in its standard form, lets … [Read more...]
YouTube: To Monetize or Not
I'm seeing a horrible trend on YouTube these days. Too many business accounts are opting to "monetize" their videos. The quest to make a few bucks could actually be bad for business. YouTube's platform allows qualified accounts to make money off their original content by allowing advertisers to pay for placement of their own video advertisement before the requested video is … [Read more...]