Starting June 2010, each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability). June 2010: How-To-Plans.com Read my report at Practical eCommerce … [Read more...] about PeC: Usability Report Card: How-To-Plans.com
Social media is a wonderful thing. AJ Bombers boosted sales when it attracted 161 Foursquare users in one day. Many Starbucks locations were flooded on tax day (April 15) when it gave out free coffee to those wielding their own, reusable cups. (They promoted the event heavily on Twitter.) Even … [Read more...] about Is Your Ecommerce Site Over-Socialized?
It’s an online store's job to educate consumers about the products it sells. We tell visitors how products work and why they need (or should want) to buy them. We do all this with the goal of making money. When it comes to Social Media, however, most ecommerce sites make the assumption that their … [Read more...] about PeC: Are Your Visitors Anti-Social?
Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive content. When it comes to ecommerce, the question isn't if you should adopt new technology, but when. Read the entire article at Practical eCommerce … [Read more...] about PeC: Conversion: Technology, Customers, and ‘Embraceability’
Social Media is taking the Internet by storm. So much so, that I'm noticing a decline in focus on the usability and functionality of a site. This begs the question: Are online retailers attempting to use social media as the sole means to build or rebrand their business overnight? If the answer for … [Read more...] about PeC: Shopability First, Then Social Media
Whether you're a store owner, developer or designer, shopability matters! And a new group on the professional LinkedIn network is the place to learn, meet and discuss the issues of site and store usability and functionality. Join the Shopability Matters group on LinkedIn … [Read more...] about Shopability Matters: New LinkedIn Group