Posts tagged usability
PeC: 10 Ecommerce Checkout Strategies
Feb 24th
The checkout page(s) are your last chance to seal the deal and complete a sale. The process can make or break the transaction…
PeC: Usability Report Card: Old Will Knott Scales
Oct 14th
“Go ahead… hurt my feelings.”
That was the subject of the message request by online store director Will Knott. He obviously understands my no-holds-barred approach, as his message concluded, “Punch me in the eye and bloody my nose…”
Why It Pays to Ask Customers What They Want
Sep 3rd
Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren’t just voicing their disapproval with comments and direct posts, either. Users are “digging” stories that are auto-submitted from Reddit – Digg’s major competitor.
Are you losing sales because you aren’t soliciting and considering customer feedback?
Most eCommerce Sites Ignore the All-Important
Aug 5th
I’ve been working in the world of ecommerce for more than a decade. I’ve watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it’s the reason so many online stores continue to struggle while, even in a crippling economy, others are meeting or exceeding previous years’ sales totals.
PeC: Usability Report Card: LiveOutThere.com
Aug 3rd
Each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability).
July/August 2010: LiveOutThere.com
PeC: Are Tabbed Browsers Bad for Business?
Jul 21st
PeC Blog Post: When tabbed browsing launched, life got easier. But are shoppers getting lost when trying to view supporting content?
The Trade-Offs of Mobile Apps
Jul 12th
With the growing popularity of mobile devices, native application features are in high demand. After all, people want to be able to do everything they can do at a desk while traveling or hanging out in a coffee shop. One caveat, though, is the proprietary features different types of devices offer, requiring developers wanting to reach the broadest audience to rework their apps to function on several different platforms.
PeC: Usability Report Card: How-To-Plans.com
Jun 17th
Starting June 2010, each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability). June 2010: How-To-Plans.com Read my report at Practical eCommerce
Is Your Ecommerce Site Over-Socialized?
May 27th
The purpose of an online store is to sell products and make money. Over-socializing pages can actually distract would-be customers, preventing you from achieving your true goal. It’s time to take a look at your ecommerce site and determine if your primarily promoting sales, or prompting shoppers to read and discuss their findings.
PeC: Are Your Visitors Anti-Social?
May 26th
It’s an online store’s job to educate consumers about the products it sells. We tell visitors how products work and why they need (or should want) to buy them. We do all this with the goal of making money. When it comes to Social Media, however, most ecommerce sites make the assumption that their visitors
