For an online store, the ratings and reviews customers leave across the web can sometimes make or break the business. That's why so many sites utilize third-party companies to handle post-order surveys. Unfortunately, the functionality of services themselves can wreak havoc, so it pays to research … [Read more...] about How to Ask Customers for Post-Purchase Feedback
When we hear the word “conversion” we often think landing pages, category and product page layouts and overall navigation. Let’s not forget the final point of conversion: the checkout process. The checkout page(s) are your last chance to seal the deal and complete a sale. The process itself can … [Read more...] about PeC: 10 Ecommerce Checkout Strategies
“Go ahead… hurt my feelings.” That was the subject of the message request by online store director Will Knott. He obviously understands my no-holds-barred approach, as his message concluded, “Punch me in the eye and bloody my nose…” His site sells all types of scales, from postal and food scales … [Read more...] about PeC: Usability Report Card: Old Will Knott Scales
Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren't just voicing their disapproval with comments and direct posts, either. Users are "digging" stories that are auto-submitted from Reddit … [Read more...] about Why It Pays to Ask Customers What They Want
I've been working in the world of ecommerce for more than a decade. I've watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it's the reason so many online stores continue to struggle while, even in a crippling economy, others … [Read more...] about Most eCommerce Sites Ignore the All-Important
Each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability). July/August 2010: LiveOutThere.com Read my report at Practical eCommerce … [Read more...] about PeC: Usability Report Card: LiveOutThere.com
When tabbed browsing was introduced, life on the Internet got a whole lot easier. No more hunting around for the right browser window, and no more wasting time clicking 15 different Xs. Tabbed browsing is a feature in modern browsers. Instead of opening new web pages in separate windows, users … [Read more...] about PeC: Are Tabbed Browsers Bad for Business?
With the growing popularity of mobile devices, native application features are in high demand. After all, people want to be able to do everything they can do at a desk while traveling or hanging out in a coffee shop. One caveat, though, is the proprietary features different types of devices offer, … [Read more...] about The Trade-Offs of Mobile Apps