After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant content to target audiences. Let's take a look at some insights for a an interest … [Read more...]
How Facebook’s New Reaction Buttons Will Help with Marketing
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the latest update, the new buttons are going to provide better insight into what your … [Read more...]
Selling Online? Each Product Needs 5 Different Descriptions
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based on where the product will be listed. Sure, you can use algorithms to … [Read more...]
Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same graphic across nearly all channels. That means they're using the same image to hype a … [Read more...]
My First Periscope
I'd been putting off for a while, and this weekend I sat down and Periscoped for the first time. I had my location turned off, so I didn't appear on the map. And only three people came in. Okay, two left within a minute, and the lone user watching me didn't chat once. So here I sat, for 23 minutes, talking about online business and working with your audience. I have no idea … [Read more...]
Google Nixing Tying a Plus Profile Across Services & Channels
Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client's YouTube channel is still tied to an employee's Google+ account instead of the rightful owner, despite several attempts to disconnect it from the improper account. While Google's move to tie everything together was a good … [Read more...]
Save 60% on Social Media Success Summit 2015
It's that time of year again - when thousands of online business owners and marketers attend a 3-week-long virtual event designed to increase brand recognition, website traffic and ecommerce conversions. The Social Media Success Summit (SMSS) is the place to gain in-depth knowledge and proven tactics. It's the place consultants like me stay further educated. And I recommend … [Read more...]
Welcome to the 8-Second Era
The attention span of the average internet user has greatly decreased. Research shows that it's about 8 seconds. That's how long you have to grab someone's attention, and marketers have a difficult time determining how to leverage that short amount of time to get users to take action. Obviously, the key is communicating that the call to action (typically a link to a post or … [Read more...]
CoSchedule: The WordPress Calendar and Social Post Scheduler Everyone Needs
Creating great content is only the first step in attracting visitors and boosting conversions. People have to be informed about the existence blog posts and articles. CoSchedule, an editorial calendar and social media planner for sites running WordPress, saves time and frustration when it comes to getting content seen. I've tried many scheduling tools for blog posts, and … [Read more...]
Last Chance to Sign Up for Social Media Marketing Society
Whether you're a social media service provider or an online business owner wanting to manage your company's own online marketing, the Social Media Marketing Society provides key insight and training. Provided by Social Media Examiner (a top resource for all things social), membership in the society is designed to save time and money when it comes to marketing on Facebook, … [Read more...]
Report Shows Which Software and Scripts are Tops for Small Business
Wondering which Content Management System (CMS) you should use? How about which social networks are the most popular? What about website scripts are the most oft installed? Website backup and restore service CodeGuard shares some key data from it's own client base. It's unidentifyable data, but it covers 250,000 small business sites, and tells us a great deal. For … [Read more...]
Content Marketing is Key for Growth and Long-Term Survival
For years - actually, ever since I started analyzing online stores and business - I've advised clients to provide real content to their visitors. Content that entertains, supports and connects with the target audience, and ultimately ties-in with the act of conversion. This is called content marketing, and it's now a must for any company doing business online. Even Google looks … [Read more...]