After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant … [Read more...] about Facebook’s Reactions Already Showing Engagement Rate Boosts
How Facebook’s New Reaction Buttons Will Help with Marketing
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the … [Read more...] about How Facebook’s New Reaction Buttons Will Help with Marketing
Selling Online? Each Product Needs 5 Different Descriptions
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based … [Read more...] about Selling Online? Each Product Needs 5 Different Descriptions
Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same … [Read more...] about Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
My First Periscope
I'd been putting off for a while, and this weekend I sat down and Periscoped for the first time. I had my location turned off, so I didn't appear on the map. And only three people came in. Okay, two left within a minute, and the lone user watching me didn't chat once. So here I sat, for 23 … [Read more...] about My First Periscope
Google Nixing Tying a Plus Profile Across Services & Channels
Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client's YouTube channel is still tied to an employee's Google+ account instead of the rightful owner, despite several attempts to disconnect it from … [Read more...] about Google Nixing Tying a Plus Profile Across Services & Channels
Save 60% on Social Media Success Summit 2015
It's that time of year again - when thousands of online business owners and marketers attend a 3-week-long virtual event designed to increase brand recognition, website traffic and ecommerce conversions. The Social Media Success Summit (SMSS) is the place to gain in-depth knowledge and proven … [Read more...] about Save 60% on Social Media Success Summit 2015
Welcome to the 8-Second Era
The attention span of the average internet user has greatly decreased. Research shows that it's about 8 seconds. That's how long you have to grab someone's attention, and marketers have a difficult time determining how to leverage that short amount of time to get users to take action. Obviously, … [Read more...] about Welcome to the 8-Second Era