Posts tagged shopability
PeC: Usability Report Card: How-To-Plans.com
Jun 17th
Starting June 2010, each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability). June 2010: How-To-Plans.com Read my report at Practical eCommerce
Is the Future of eCommerce in the Palm of Our Hands?
Jun 7th
There’s great debate about the future of mobile commerce. Much of it takes place amongst store owners themselves, wondering if it’s worth investing in mobile versions of online stores, or applications for smartphones. With consumers upgrading from regular cell phones to mobile devices running off webOS, Android and Apple’s iPhone platform, the question shouldn’t be
Is Your Ecommerce Site Over-Socialized?
May 27th
The purpose of an online store is to sell products and make money. Over-socializing pages can actually distract would-be customers, preventing you from achieving your true goal. It’s time to take a look at your ecommerce site and determine if your primarily promoting sales, or prompting shoppers to read and discuss their findings.
PeC: Are Your Visitors Anti-Social?
May 26th
It’s an online store’s job to educate consumers about the products it sells. We tell visitors how products work and why they need (or should want) to buy them. We do all this with the goal of making money. When it comes to Social Media, however, most ecommerce sites make the assumption that their visitors
PeC: Conversion: Technology, Customers, and ‘Embraceability’
May 13th
Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive content. When it comes to ecommerce, the question isn’t if you should adopt new technology, but when. Read the entire article at Practical eCommerce
PeC: Shopability First, Then Social Media
May 13th
Social Media is taking the Internet by storm. So much so, that I’m noticing a decline in focus on the usability and functionality of a site. This begs the question: Are online retailers attempting to use social media as the sole means to build or rebrand their business overnight? If the answer for anyone reading
Shopability Matters: New LinkedIn Group
May 12th
Whether you’re a store owner, developer or designer, shopability matters! And a new group on the professional LinkedIn network is the place to learn, meet and discuss the issues of site and store usability and functionality. Join the Shopability Matters group on LinkedIn
