Pamela Hazelton

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How to Ask Customers for Post-Purchase Feedback

For an online store, the ratings and reviews customers leave across the web can sometimes make or break the business. That's why so many sites utilize third-party companies to handle post-order surveys. Unfortunately, the functionality of services themselves can wreak havoc, so it pays to research … [Read more...] about How to Ask Customers for Post-Purchase Feedback

PeC: Key Details for Effective Product Descriptions

When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists to present need-to-know information in an easy-to-read format. Furniture stores, for example, would use bullet points to display measurements, color and material. A site … [Read more...] about PeC: Key Details for Effective Product Descriptions

PeC: 10 Ecommerce Checkout Strategies

When we hear the word “conversion” we often think landing pages, category and product page layouts and overall navigation. Let’s not forget the final point of conversion: the checkout process. The checkout page(s) are your last chance to seal the deal and complete a sale. The process itself can … [Read more...] about PeC: 10 Ecommerce Checkout Strategies

PeC: Usability Report Card: Old Will Knott Scales

“Go ahead… hurt my feelings.” That was the subject of the message request by online store director Will Knott. He obviously understands my no-holds-barred approach, as his message concluded, “Punch me in the eye and bloody my nose…” His site sells all types of scales, from postal and food scales … [Read more...] about PeC: Usability Report Card: Old Will Knott Scales

PeC: Conversion: 10 Ways to Make Category Pages More Shopper-Friendly

Most conversion articles focus on a store’s product pages. After all, those pages are most visited by search engine spiders and internal search results. Customers who browse, however, use category pages, and those customers need buying nudges, too. Every store needs conversion-ready content on … [Read more...] about PeC: Conversion: 10 Ways to Make Category Pages More Shopper-Friendly

Why It Pays to Ask Customers What They Want

Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren't just voicing their disapproval with comments and direct posts, either. Users are "digging" stories that are auto-submitted from Reddit … [Read more...] about Why It Pays to Ask Customers What They Want

Most eCommerce Sites Ignore the All-Important

I've been working in the world of ecommerce for more than a decade. I've watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it's the reason so many online stores continue to struggle while, even in a crippling economy, others … [Read more...] about Most eCommerce Sites Ignore the All-Important