Posts tagged shopability
Need Conversions? Win One of Two Training Class Giveaways
Nov 7th
Are you looking to convert more visitors into buyers?
I’m giving away two seats for Thursday (Nov. 10) at 11 a.m. EST.
PeC: Key Details for Effective Product Descriptions
Mar 24th
Consumers need to know why they should want or need a product. It’s your job to explain why in the simplest form.
PeC: 10 Ecommerce Checkout Strategies
Feb 24th
The checkout page(s) are your last chance to seal the deal and complete a sale. The process can make or break the transaction…
PeC: Usability Report Card: Old Will Knott Scales
Oct 14th
“Go ahead… hurt my feelings.”
That was the subject of the message request by online store director Will Knott. He obviously understands my no-holds-barred approach, as his message concluded, “Punch me in the eye and bloody my nose…”
PeC: Conversion: 10 Ways to Make Category Pages More Shopper-Friendly
Sep 15th
Every store needs conversion-ready content on category pages. This means category pages should be built with both search engine optimization and shopability in mind.
Why It Pays to Ask Customers What They Want
Sep 3rd
Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren’t just voicing their disapproval with comments and direct posts, either. Users are “digging” stories that are auto-submitted from Reddit – Digg’s major competitor.
Are you losing sales because you aren’t soliciting and considering customer feedback?
Most eCommerce Sites Ignore the All-Important
Aug 5th
I’ve been working in the world of ecommerce for more than a decade. I’ve watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it’s the reason so many online stores continue to struggle while, even in a crippling economy, others are meeting or exceeding previous years’ sales totals.
PeC: Usability Report Card: LiveOutThere.com
Aug 3rd
Each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability).
July/August 2010: LiveOutThere.com
PeC: Are Tabbed Browsers Bad for Business?
Jul 21st
PeC Blog Post: When tabbed browsing launched, life got easier. But are shoppers getting lost when trying to view supporting content?
PeC: 9 Techniques to Improve Conversion Rates
Jun 21st
With the ever-growing popularity of social media, online sweepstakes and contests, just how important is the actual conversion rate of an online store going to be in the future? In simple terms, the conversion rate is a measure of the number of unique visitors (potential customers) that actually make a purchase. The result is in
