Need a crash course on Search Engine Optimization? While this infographic from Fertile Frog won't teach you everything, it's a great starting place to analyze what you may be doing wrong. Google is getting more and more humanistic in its approach to determine what web pages are worthy of viewership. The tips within focus on the core of what Google looks at when spidering … [Read more...]
Bing Follows Suit; Wants Mobile-Friendly Websites
If mobilegeddon didn't inspire businesses to get cracking on launching mobile-friendly sites, maybe Bing's mobile-friendly updates will. Microsoft's search engine announced it's also lending more weight to listings that link to sites that work across multiple devices. Bing won't be as strict when it comes to listing results that are "most relevant". In a blog post about … [Read more...]
Will Your Site Be Punished by Google’s Friendly Mobile Update?
If plenty of the big guys are in line to see a drop in traffic due to unfriendly mobile versions of their websites, the small businesses can expect to see repercussion as well. Google's latest update puts more focus on mobile-friendly sites, including online stores. The update - aka "Mobilegeddon" - is planned for April 21, 2015, and the last time Google made this type of … [Read more...]
What Google’s Instant Search Means for the Little Guy
Yesterday Google launched its Instant Search functionality, and the Internet was all a-Twitter (and a-Facebook and a-Buzz) about how the new feature will affect Google itself. Some argue the change will kill Search Engine Optimization (SEO); others that it will kill Google's paid placements. The reality is, Google Instant affects only the search method itself, and not actual … [Read more...]