For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based on where the product will be listed. Sure, you can use algorithms to … [Read more...]
Don’t Be Lazy with Describing What You Sell
A few months back, my husband was on the lookout for a new (to him) reading chair. So he took to Craigslist to find a gently-used leather recliner. Since he's totally blind, he copied and pasted URLs to ones he thought fit the bill in an email to me, and I perused the images and called potential sellers. I wouldn't expect the average Craigslist-er to understand the ins and … [Read more...]