With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing. For years, the most common way to present shipping details, guarantees, size charts, … [Read more...] about What to Include in Navigation for Higher Conversions
PeC: How to Boost Sales on Gift-giving Pages
During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the Christmas shopping season, but nearly any ecommerce site can benefit year-round. Read My Post at PracticalEcommerce > … [Read more...] about PeC: How to Boost Sales on Gift-giving Pages
PeC: Optimizing Price for Products with Attributes, Options
Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well as variations in price. There are two primary ways to display differences in price for items with configurable options. One … [Read more...] about PeC: Optimizing Price for Products with Attributes, Options
PeC: Visitors’ Devices Affect Conversions
Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than others, we often miss the differences between desktop and mobile shoppers. Read my post at PracticalEcommerce … [Read more...] about PeC: Visitors’ Devices Affect Conversions
PeC: Customize the Search Page to Increase Ecommerce Sales
One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at all. Even the biggest online retailers miss the boat when it comes to providing highly relevant results based on a shopper’s search terms. Yet this single … [Read more...] about PeC: Customize the Search Page to Increase Ecommerce Sales
PeC: 10 Last-minute Ways to Increase Holiday Conversions
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself, there are some quick-and-dirty ways to boost conversions, providing you have incoming traffic. Read my post … [Read more...] about PeC: 10 Last-minute Ways to Increase Holiday Conversions
PeC: Drive Ecommerce Conversions with First-person Statements
If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and let them tell you what they want to do. Especially when the desired outcome is exactly the same. Read my post at … [Read more...] about PeC: Drive Ecommerce Conversions with First-person Statements
PeC: 5 Ways to Promote Multi-Item Orders
Thanksgiving has nearly disappeared at many retail outlets, as companies push customers into holiday shopping even before Halloween candy has had a chance to be cleared from the shelves. Shoppers are quickly reminded that Christmas is less than 10 weeks away, and they’ll be combing online resources … [Read more...] about PeC: 5 Ways to Promote Multi-Item Orders