Many argue about the health of email marketing. Some think it's been replaced by social media, while others try to point out that recipients are trigger happy with that spam button. Unfortunately, plenty of reports are based on skewed data, or studies that include only a handful of test subjects. This infographic from Alchemy Worx points out some of the most common myths of … [Read more...]
10 Myths That Are Costing You Money
Nearly half the calls I receive each week are from online store owners frustrated over money they've apparently poured down the toilet. The conversation begins most always the same, "I hired XYZ and I don't think they knew what they were doing." In some companies' defense, there are plenty of small business folk who don't take the time to truly understand the services they're … [Read more...]