I was inspired by a short, albeit deep, blog post by Seth Godin. He's an idea guru who writes about the post-industrial revolution, and is the founder of Squidoo. To many professionals, he is on the short list of people to follow on the internet, and hopefully one day meet in person. Last … [Read more...] about Mobile Design is Not a Replacement for Desktop
Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had a mobile site, making the navigation and checkout process time consuming and frustrating. I gave up on several, seeking out their competition. I am not alone... Read … [Read more...] about PeC: 11 Ways to Increase Conversions on Mobile Devices
Earlier this month Nielsen produced a report detailing what Americans do online with their computers, laptops and mobile devices. The data collection company produced charts and graphs based on responses from a pool of 5,000– with a different group of respondents chosen each month. Disclaimer: My … [Read more...] about Nielsen Tells Us Not To Ignore Mobile Devices
Last month I talked about the future of eCommerce being in the palm of our hands - that is, mobile commerce. I'm still met with many naysayers on the topic. So many online store owners simply don't see the value in making a portable version of their product catalog. But, consider this: Amazon … [Read more...] about Amazon Proves Mobile Site Worth Investment
PayPal. It is, by far, the most common method of sending and receiving money without ever having to deal with actual credit card numbers. This alone has been an appealing aspect to online shoppers. With mobile commerce, accepting PayPal will become even more important. … [Read more...] about Accepting PayPal is Essential for Small Business Mobile Commerce
There's great debate about the future of mobile commerce. Much of it takes place amongst store owners themselves, wondering if it's worth investing in mobile versions of online stores, or applications for smartphones. With consumers upgrading from regular cell phones to mobile devices running off … [Read more...] about Is the Future of eCommerce in the Palm of Our Hands?