I was inspired by a short, albeit deep, blog post by Seth Godin. He's an idea guru who writes about the post-industrial revolution, and is the founder of Squidoo. To many professionals, he is on the short list of people to follow on the internet, and hopefully one day meet in person. Last month Seth wrote a post called "Without a Keyboard". The post is about the trends in … [Read more...]
PeC: 11 Ways to Increase Conversions on Mobile Devices
Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had a mobile site, making the navigation and checkout process time consuming and frustrating. I gave up on several, seeking out their competition. I am not alone... Read full article at Practical eCommerce Pamela Hazelton is a senior … [Read more...]
Nielsen Tells Us Not To Ignore Mobile Devices
Earlier this month Nielsen produced a report detailing what Americans do online with their computers, laptops and mobile devices. The data collection company produced charts and graphs based on responses from a pool of 5,000– with a different group of respondents chosen each month. Disclaimer: My thoughts on statistics aren't a secret and I've written about how they can fool … [Read more...]
Amazon Proves Mobile Site Worth Investment
Last month I talked about the future of eCommerce being in the palm of our hands - that is, mobile commerce. I'm still met with many naysayers on the topic. So many online store owners simply don't see the value in making a portable version of their product catalog. But, consider this: Amazon topped $1 billion in mobile sales in the last 12 months alone. $1 billion - that's a … [Read more...]
Accepting PayPal is Essential for Small Business Mobile Commerce
PayPal. It is, by far, the most common method of sending and receiving money without ever having to deal with actual credit card numbers. This alone has been an appealing aspect to online shoppers. With mobile commerce, accepting PayPal will become even more important. … [Read more...]
Is the Future of eCommerce in the Palm of Our Hands?
There's great debate about the future of mobile commerce. Much of it takes place amongst store owners themselves, wondering if it's worth investing in mobile versions of online stores, or applications for smartphones. With consumers upgrading from regular cell phones to mobile devices running off webOS, Android and Apple's iPhone platform, the question shouldn't be if small … [Read more...]