Posts tagged Mistakes That Kill
Information Wants for Nothing: Free Content is a Killer
May 19th
How much money does someone who provides a wealth of free content really make selling premium goods? The answer: Not nearly as much as he could.
Social Media is Just a Fad…
Apr 18th
That’s an argument I hear often, especially from small business owners. The bulk of them use it as an excuse for not taking the time to find ways to engage people.
The Last Line of Defense? You!
Apr 15th
There’s a rule in the restaurant industry: It’s the server’s job to check the plate to ensure people get what they ordered. Any server worthy of a decent tip will always check meal orders against tickets and, if necessary, cover the cook’s behind.
Review: ENCHANTMENT (Guy Kawasaki) is a Must-Read
Mar 15th
I’ll admit, the number of business books I read is limited. Guy’s book “hooked” me during Chapter One. If you want to succeed (in anything), get Guy’s latest book. Seriously.
10 Promo Items That Go Right in the Trash
Mar 1st
Part of the fun of attending conferences, conventions and trade shows is the swag. You know, all the supposedly cool stuff crammed into a bag or handed out at booths.
The bulk of it though, goes right in the trash. So, if you’re trying to come up with some neat giveaways, keep in mind that many people fly, and don’t want to pay luggage fees just to take your branded stuff home unless it’s really, really cool.
PeC: 10 Ecommerce Checkout Strategies
Feb 24th
The checkout page(s) are your last chance to seal the deal and complete a sale. The process can make or break the transaction…
Bridging the Gap Between Business and Consumer
Oct 18th
Gap’s efforts to market a new logo backfired. When they announced researching crowdsourcing, things got worse. What went wrong? And how can small business owners learn from Gap’s major mistakes?
Whoops! Recovering Deleted Files
Oct 7th
When it comes to business, maintaining records – including store product images and descriptions – is key in the event of unexpected server woes. Backups are also necessary. But, what if you accidentally delete a necessary file?
What’s Acceptable Content-Lift?
Sep 29th
The meat of any web site or online store is the story each page tells. Content theft – the act of copying and pasting information from one site to another (without permission) – is not only illegal, it’s a good way to lose your customer base.
The Problems with Auto-Posting Tools
Sep 27th
In an effort to get more done in less time, many businesses and professionals utilize automation tools. These are great for many chores, but when it comes to social media, the lack of human interaction can be a real killer…
