eCommerce, Shopability & webOS
Posts tagged Mistakes That Kill
Are Employees Using Social Media Costing You Business?
Aug 26th
“We’re like private investigators trying to find out info about a company,” a reader said, referring to how many of us research providers and manufacturers online. “And their actions reflect on that company. I base my decision to do business with a company on what their employees say or do.”
Most eCommerce Sites Ignore the All-Important
Aug 5th
I’ve been working in the world of ecommerce for more than a decade. I’ve watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it’s the reason so many online stores continue to struggle while, even in a crippling economy, others are meeting or exceeding previous years’ sales totals.
Don’t Write Off IE6 Just Yet…
Jun 1st
This week social media / tech site Mashable reported that the number of Internet Explorer 6 users has now dropped to under 5%. Their article aptly said IE6 is “finally nearing extinction.” Note the key words here though: finally… nearing…
The 140 – (username + 6) Rule
May 29th
As an avid Twitter user, I’m shocked how many social media “experts” and businesses tweet, paying no attention to simple math.
Are your tweets being edited, removing the most important information?
Is Your Ecommerce Site Over-Socialized?
May 27th
The purpose of an online store is to sell products and make money. Over-socializing pages can actually distract would-be customers, preventing you from achieving your true goal. It’s time to take a look at your ecommerce site and determine if your primarily promoting sales, or prompting shoppers to read and discuss their findings.
PeC: Are Your Visitors Anti-Social?
May 26th
It’s an online store’s job to educate consumers about the products it sells. We tell visitors how products work and why they need (or should want) to buy them. We do all this with the goal of making money. When it comes to Social Media, however, most ecommerce sites make the assumption that their visitors
PeC: Use Email Marketing? Ignore the BIG Picture!
May 5th
Are your email subscribers having trouble reading your offers? How many are being junked as a result? Here’s some tips on formatting emails so they’re readable by the largest possible audience… Read more at Practical eCommerce
Email Snafus: 4,000 Tell Us What We Need to Know?
Apr 13th
From the number of times they log into to check their email to what they do with messages, 4,000 users were surveyed by AOL. While such a low number can’t really tell us the practices of the vast majority of email users, it does tell some rather compelling stories. There are mistakes from which we
PeC: Spelling Your Way to Disaster
Oct 21st
If I had a nickel for every time someone used “they’re” instead of “their” and “it’s” instead of “its”, I’d be… well, rich. A professional image demands more than just proper grammar. Spelling mistakes can be a sure killer for online stores. Read more at Practical eCommerce
PeC: Keep It Simple and Straightforward
Jun 11th
During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 or more. The large, bold graphic denoting such offer was in the upper-right hand corner of the screen. So I spent some time picking out a few more items, then I began the checkout process.
Read more at Practical eCommerce
