Want to alienate potential and existing customers alike? Ruin the social experience. Don't worry, the big guys do it, too. Mismarketing content is a good way to turn off users, no matter how savvy they are. Whether out of failures to test, or complete ignorance, these five ill-used methods are … [Read more...] about 5 Surefire Ways to Totally Mismarket Your Content on Social Networks
Imagine this… You started your dream job twenty years ago. Over the years you've been responsible for key changes and advancements in the company. Management sees you as truly dedicated and you've worked your way up to a six figure salary. You've tucked away some money for your kids' college, but … [Read more...] about Information Wants for Nothing: Free Content Can Be a Killer
That's an argument I hear often, especially from small business owners. There are few, though, who actually believe this. The bulk of them use it as an excuse for not taking the time to find ways to engage people. There are two factors that can equate to success in the social world: luck and … [Read more...] about Social Media is Just a Fad…
There's a rule in the restaurant industry: It’s the server's job to check the plate to ensure people get what they ordered. Any server worthy of a decent tip will always check meal orders against tickets and, if necessary, cover the cook’s behind. The server is the last line of defense at eateries. … [Read more...] about The Last Line of Defense? You!
Part of the fun of attending conferences, conventions and trade shows is the swag*. You know, all the supposedly cool stuff crammed into a bag or handed out at booths. The bulk of it though, goes right in the trash. So, if you're trying to come up with some neat giveaways, keep in mind that many … [Read more...] about 10 Promo Items That Go Right in the Trash
When we hear the word “conversion” we often think landing pages, category and product page layouts and overall navigation. Let’s not forget the final point of conversion: the checkout process. The checkout page(s) are your last chance to seal the deal and complete a sale. The process itself can … [Read more...] about PeC: 10 Ecommerce Checkout Strategies
On October 6, clothing company Gap unveiled a new corporate logo. It was ill-received by their critics and customer base (not to mention thousands of designers), leading the company to invite the public to propose alternate logo designs. A new wave of negative comments followed, harshly criticizing … [Read more...] about Bridging the Gap Between Business and Consumer
Whoops! Recovering Deleted Files When it comes to business, maintaining records - including store product images and descriptions - is key in the event of unexpected server woes. Backups are also necessary. But, what if you accidentally delete a necessary file? Upon first noticing a missing … [Read more...] about Whoops! Recovering Deleted Files