Posts tagged marketing
PeC: Use Email Marketing? Ignore the BIG Picture!
May 5th
Are your email subscribers having trouble reading your offers? How many are being junked as a result? Here’s some tips on formatting emails so they’re readable by the largest possible audience… Read more at Practical eCommerce
Gifting Customers on Birthdays? Don’t Appear Cheap
May 2nd
Forget about sales when you wish people well for their annual celebration. Customers love to feel appreciated, and love discounts as well, but when it comes to birthdays, you may be better off just being a well-wisher.
PeC: Is Being Over-Techie Your Failed Loss Leader?
Apr 28th
Technology is a wonderful thing. Advancements have allowed companies to automate, well, nearly everything. These advancements save a great deal of money and, without them, there wouldn’t be so many great deals on the Internet. Trust me, I love a great bargain. However, I’d much rather walk away from a deal feeling like my patronage
PeC: Store Owners Need to Stay Facebook Informed
Apr 23rd
The latest changes with Facebook community pages and applications are being met with mixed feelings. Like any social site, there are pros and cons to its use and implementation. Online store owners, however, need to consider the shopper when it comes to implementing features. Read more at Practical eCommerce
Businesses: Do Your Employees Know Your Location?
Apr 16th
In my efforts to tell Foursquare just where I’m at, I’m spending time adding businesses to the service’s directory. It is apparent that I’ve overlooked something for quite some time – many employees have no clue where they work.
Twitter Announces Ad Platform, Fear Immediately Follows
Apr 15th
Ever notice how fear is the first reaction to many tech announcements that tell us things will change? Twitter’s announcement of developing an ad platform has quite a few developers and users expecting the worst, using past actions by big companies as testament. Maybe the “bad” thoughts are with merit. Then again, maybe naysayers are
What the iPad Proves
Apr 12th
With nearly half a million iPads sold thus far, I can’t help but notice what this actually proves about Apple and the buying public. After all, few companies have succeeded in force-feeding users the manufacturer’s own “flavor”, despite many customers telling Apple (even screaming) what they don’t like.
PeC: Are New Customers Really Just a Stone’s Throw Away?
Apr 7th
Dig around the web and you’ll find hundreds of free services and applications designed to help you market your products and gain new customers. Many, in fact, are just a stone’s throw away. Fail to research, though, and you may find certain services and software could hurt your business; or, at the least, not bring
PeC: Spelling Your Way to Disaster
Oct 21st
If I had a nickel for every time someone used “they’re” instead of “their” and “it’s” instead of “its”, I’d be… well, rich. A professional image demands more than just proper grammar. Spelling mistakes can be a sure killer for online stores. Read more at Practical eCommerce
PeC: Keep It Simple and Straightforward
Jun 11th
During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 or more. The large, bold graphic denoting such offer was in the upper-right hand corner of the screen. So I spent some time picking out a few more items, then I began the checkout process.
Read more at Practical eCommerce
