eCommerce, Shopability & webOS
Posts tagged marketing
What Google’s Instant Search Means for the Little Guy
Sep 9th
Yesterday Google launched its Instant Search functionality, and the Internet was all a-Twitter (and a-Facebook and a-Buzz) about how the new feature will affect Google itself. Some argue the change will kill Search Engine Optimization (SEO); others that it will kill Google’s paid placements. The reality is, Google Instant affects only the search method itself,
10 Quick Ways to Get More Traffic
Sep 7th
If you’re like me, you’ve already read scores of posts and articles telling you how to get more traffic to your web site or online store. Chances are, the things you’re already doing are a start in the right direction.
The Reality of Blogging for Sales
Aug 23rd
Blogs can help support ecommerce sites, but they require dedication and posting consistency. You also need to realize what to expect – including a higher bounce rate on blog pages when posting links via social media.
No Thanks, Best Buy, et al
Aug 19th
This week, Mashable reported on Best Buy’s latest social media marketing campaign: auto checking in customers who have an iPhone. According to the article, Best Buy will use shopkick to auto-login shoppers not via GPS, but rather, via a store sensor. Those running the shopkick app on iPhone and Android (to be released soon) devices will earn rewards.
Why are they ignoring users of “other” devices? You tell me…
Misattributing Quotes: Common Practice By Bad Companies
Aug 12th
This week Practical eCommerce contributor Armando Roggio brought to light a common practice by shady companies, calling out BigCommerce in the process. In his article, An Eye on BigCommerce, Roggio shone the light on the issue of misattributing publications and news agencies when it comes to including quotes in marketing materials.
Confessions of a Social Media Naysayer
Aug 8th
Just five days into the social media and PR campaign to push for the completion of his film, blind director Joe Monks was spotlighted during two segments on CBS affiliate WINK News. He was a social media naysayer, and now admits he was totally wrong.
Don’t Let Statistics Fool You
Jul 30th
They’re the driving force behind product and service development. They’re also a key reason so many people are disappointed with one or more features of the tech devices they use. There’s more than meets the eye when it comes to companies driving their businesses based on what others say – and it could be costing you money you don’t need to spend.
Still Think Going Social is Worthless?
Jul 27th
It’s hard to ignore some 1.73 billion Internet users. Don’t take my word for it, though. Check out the in-depth video stats by JESS3.
Microsoft Tag: The QR Code on Steroids
Jul 27th
Microsoft Tag offers up more features using a colorful, visually appealing scan code. Custom tags let you integrate brand imagery and logos, and analytics let you track campaigns.
Using QR Codes to Push Mobile Business
Jul 24th
Still delaying a mobile version of your online store or web site? If my previous post hasn’t convinced you, maybe QR Codes will. After all, people are already using them to find hidden goodies – like Calvin Klien’s uncensored video showing off their new jeans.
Originally designed for tracking parts in manufacturing, QR Codes are becoming increasingly popular in advertising and content pushing on mobile devices.
