August 10 is National Lazy Day. While that might not be something you celebrate, you can bet hashtags and memes about laziness will be shared across social media. “National days” — most of which give recognition to oft-ignored things, issues, or actions — have taken the internet by storm. There are more than 1,500 national days, weeks, and months, and savvy marketers know how … [Read more...]
13 Musts to Get More Opens, Clicks and Conversions from Email Marketing
Chances are, while you're reading this, your inbox is overflowing with marketing emails for scores of different products and services. What makes you take the first desired action of opening the message? What makes you actually read what's inside, and what drives you to click a call to action? If you're not certain, that's okay, because many people are unable to explain exactly … [Read more...]
Why the Chewbacca Mask Lady Video Has Over 140M Views
I, like so many others, watched Candace Payne's modeling of a Chewbacca mask in laughing tears. Unlike so many other viral videos, this one left me having to share it with friends, but not on the Internet. No, I had to queue it up on my iPad so I could watch it with them, experiencing the same hysterical laughter (mine, not hers) all over again. Payne is right... It IS the … [Read more...]
Facebook’s Reactions Already Showing Engagement Rate Boosts
After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant content to target audiences. Let's take a look at some insights for a an interest … [Read more...]
How Facebook’s New Reaction Buttons Will Help with Marketing
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the latest update, the new buttons are going to provide better insight into what your … [Read more...]
Selling Online? Each Product Needs 5 Different Descriptions
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based on where the product will be listed. Sure, you can use algorithms to … [Read more...]
Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same graphic across nearly all channels. That means they're using the same image to hype a … [Read more...]
Google’s Customer Match Lets You Target Existing Customers via AdWords
Online advertisers will soon be able to target existing customers via Google's wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email addresses to target people across search, remarketing channels, and more. The system requires that users are logged into their Google account, and that they have given their email … [Read more...]
Avoid these SEO Mistakes! [INFOGRAPHIC]
Need a crash course on Search Engine Optimization? While this infographic from Fertile Frog won't teach you everything, it's a great starting place to analyze what you may be doing wrong. Google is getting more and more humanistic in its approach to determine what web pages are worthy of viewership. The tips within focus on the core of what Google looks at when spidering … [Read more...]
Welcome to the 8-Second Era
The attention span of the average internet user has greatly decreased. Research shows that it's about 8 seconds. That's how long you have to grab someone's attention, and marketers have a difficult time determining how to leverage that short amount of time to get users to take action. Obviously, the key is communicating that the call to action (typically a link to a post or … [Read more...]
Last Chance to Sign Up for Social Media Marketing Society
Whether you're a social media service provider or an online business owner wanting to manage your company's own online marketing, the Social Media Marketing Society provides key insight and training. Provided by Social Media Examiner (a top resource for all things social), membership in the society is designed to save time and money when it comes to marketing on Facebook, … [Read more...]
Content Marketing is Key for Growth and Long-Term Survival
For years - actually, ever since I started analyzing online stores and business - I've advised clients to provide real content to their visitors. Content that entertains, supports and connects with the target audience, and ultimately ties-in with the act of conversion. This is called content marketing, and it's now a must for any company doing business online. Even Google looks … [Read more...]