August 10 is National Lazy Day. While that might not be something you celebrate, you can bet hashtags and memes about laziness will be shared across social media. “National days” — most of which give recognition to oft-ignored things, issues, or actions — have taken the internet by storm. There are … [Read more...] about Little-known Holidays Can Boost Traffic and Sales (PeC)
13 Musts to Get More Opens, Clicks and Conversions from Email Marketing
Chances are, while you're reading this, your inbox is overflowing with marketing emails for scores of different products and services. What makes you take the first desired action of opening the message? What makes you actually read what's inside, and what drives you to click a call to action? If … [Read more...] about 13 Musts to Get More Opens, Clicks and Conversions from Email Marketing
Why the Chewbacca Mask Lady Video Has Over 140M Views
I, like so many others, watched Candace Payne's modeling of a Chewbacca mask in laughing tears. Unlike so many other viral videos, this one left me having to share it with friends, but not on the Internet. No, I had to queue it up on my iPad so I could watch it with them, experiencing the same … [Read more...] about Why the Chewbacca Mask Lady Video Has Over 140M Views
Facebook’s Reactions Already Showing Engagement Rate Boosts
After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant … [Read more...] about Facebook’s Reactions Already Showing Engagement Rate Boosts
How Facebook’s New Reaction Buttons Will Help with Marketing
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the … [Read more...] about How Facebook’s New Reaction Buttons Will Help with Marketing
Selling Online? Each Product Needs 5 Different Descriptions
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based … [Read more...] about Selling Online? Each Product Needs 5 Different Descriptions
Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same … [Read more...] about Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
Google’s Customer Match Lets You Target Existing Customers via AdWords
Online advertisers will soon be able to target existing customers via Google's wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email addresses to target people across search, remarketing channels, and more. The system requires that … [Read more...] about Google’s Customer Match Lets You Target Existing Customers via AdWords