If you ever truly wondered - and I hope you have - about how much the loading time of your website affects total sales and profits, Kissmetrics put together a mother of all infographics. In it, you'll find the typical stats on how mere seconds can make or break a visitor's session, as well as how … [Read more...] about How Website Load Times Eat Into Profits
Avoid these SEO Mistakes! [INFOGRAPHIC]
Need a crash course on Search Engine Optimization? While this infographic from Fertile Frog won't teach you everything, it's a great starting place to analyze what you may be doing wrong. Google is getting more and more humanistic in its approach to determine what web pages are worthy of viewership. … [Read more...] about Avoid these SEO Mistakes! [INFOGRAPHIC]
Classic Landing Page Tips that Work (INFOGRAPHIC)
Landing pages are key for both Search Engine Optimization (SEO) and conversions. While visitors can land on any page in the site, directing traffic to a designated landing page helps convert by showing all the key features of a service, product or group of products. Unfortunately, most websites get … [Read more...] about Classic Landing Page Tips that Work (INFOGRAPHIC)
Report Shows Which Software and Scripts are Tops for Small Business
Wondering which Content Management System (CMS) you should use? How about which social networks are the most popular? What about website scripts are the most oft installed? Website backup and restore service CodeGuard shares some key data from it's own client base. It's unidentifyable data, but … [Read more...] about Report Shows Which Software and Scripts are Tops for Small Business
Content Marketing is Key for Growth and Long-Term Survival
For years - actually, ever since I started analyzing online stores and business - I've advised clients to provide real content to their visitors. Content that entertains, supports and connects with the target audience, and ultimately ties-in with the act of conversion. This is called content … [Read more...] about Content Marketing is Key for Growth and Long-Term Survival
Research Shows Small Business Owners are Missing the Boat on Finding New Customers
According to the US Small Business Administration, small biz makes up for 99.7 percent of employer firms, and the practice of non-employer companies (those run by a single person) accounts for nearly 23 million US businesses. The majority of these are micro businesses that generate less than … [Read more...] about Research Shows Small Business Owners are Missing the Boat on Finding New Customers
Online Retailer Shows Us How to Give Shoppers What They Want
Typically infographics come from consulting and marketing firms, so I was surprised to find that alight - plus size clothing - an online retailer of plus size clothing - shared one that focuses on increasing conversions and handling post-order issues. Note, that while mobile apps better keep … [Read more...] about Online Retailer Shows Us How to Give Shoppers What They Want
Optimizing the Welcome Email
Every new subscriber to your email list should receive verification. Typically this is in the form of an email that first thanks the subscriber, and then highlights any key points, such as a current sale, links to a community, and details on how to get in touch. Welcome emails can actually help … [Read more...] about Optimizing the Welcome Email