If you ever truly wondered - and I hope you have - about how much the loading time of your website affects total sales and profits, Kissmetrics put together a mother of all infographics. In it, you'll find the typical stats on how mere seconds can make or break a visitor's session, as well as how the impatience of mobile users has grown. However, there are a few key takeaways … [Read more...]
Avoid these SEO Mistakes! [INFOGRAPHIC]
Need a crash course on Search Engine Optimization? While this infographic from Fertile Frog won't teach you everything, it's a great starting place to analyze what you may be doing wrong. Google is getting more and more humanistic in its approach to determine what web pages are worthy of viewership. The tips within focus on the core of what Google looks at when spidering … [Read more...]
Classic Landing Page Tips that Work (INFOGRAPHIC)
Landing pages are key for both Search Engine Optimization (SEO) and conversions. While visitors can land on any page in the site, directing traffic to a designated landing page helps convert by showing all the key features of a service, product or group of products. Unfortunately, most websites get it wrong. This useful infographic from PPC Hero (via Hanapin Marketing) … [Read more...]
Report Shows Which Software and Scripts are Tops for Small Business
Wondering which Content Management System (CMS) you should use? How about which social networks are the most popular? What about website scripts are the most oft installed? Website backup and restore service CodeGuard shares some key data from it's own client base. It's unidentifyable data, but it covers 250,000 small business sites, and tells us a great deal. For … [Read more...]
Content Marketing is Key for Growth and Long-Term Survival
For years - actually, ever since I started analyzing online stores and business - I've advised clients to provide real content to their visitors. Content that entertains, supports and connects with the target audience, and ultimately ties-in with the act of conversion. This is called content marketing, and it's now a must for any company doing business online. Even Google looks … [Read more...]
Research Shows Small Business Owners are Missing the Boat on Finding New Customers
According to the US Small Business Administration, small biz makes up for 99.7 percent of employer firms, and the practice of non-employer companies (those run by a single person) accounts for nearly 23 million US businesses. The majority of these are micro businesses that generate less than $100,000 annually. Why do people start their own business? Constant Contact studies … [Read more...]
Online Retailer Shows Us How to Give Shoppers What They Want
Typically infographics come from consulting and marketing firms, so I was surprised to find that alight - plus size clothing - an online retailer of plus size clothing - shared one that focuses on increasing conversions and handling post-order issues. Note, that while mobile apps better keep shoppers "inside" a store, a mobile site brings in more traffic because shoppers … [Read more...]
Optimizing the Welcome Email
Every new subscriber to your email list should receive verification. Typically this is in the form of an email that first thanks the subscriber, and then highlights any key points, such as a current sale, links to a community, and details on how to get in touch. Welcome emails can actually help convert shoppers. This is dependent upon what is marketed in the mailing. Take … [Read more...]
In Laymens’ Terms, this is Responsive Web Design
With Google's new updates that affect mobile search ranks for websites that aren't mobile friendly, lots of small business owners are asking: "What exactly is responsive website design?" Fortunately, web design firm verve answers with this easy-to-understand infographic. Scroll down to read a few clarifications. While the info displayed above is accurate, let's clarify … [Read more...]