Online advertisers will soon be able to target existing customers via Google's wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email addresses to target people across search, remarketing channels, and more. The system requires that users are logged into their Google account, and that they have given their email … [Read more...]
Google Nixing Tying a Plus Profile Across Services & Channels
Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client's YouTube channel is still tied to an employee's Google+ account instead of the rightful owner, despite several attempts to disconnect it from the improper account. While Google's move to tie everything together was a good … [Read more...]
Google to Launch Buy Buttons on Mobile Search
I've long said that if you want to grab the attention of your target audience well, you need to sell on Amazon and offer Amazon Checkout as a payment option on self-managed webstores. Many etailers have avoided taking that plunge because they see Amazon as a direct competitor. The fact is, though, Amazon gets the bulk of the traffic - not becoming an Amazon seller can stifle … [Read more...]
Question of the Week: If You Could Pick Only One Google App/Tool…
I can't think of a single person I know who doesn't use Google tools and apps on a daily basis. From simple web searching to business-class apps, Google's all over our personal and professional lives. So, I ask you... If you could pick only ONE Google tool or app to use, which one would it be? … [Read more...]
Wait… We All Have Google Profiles?
Google hasn't had much presence in social media. Google Buzz, in my opinion, hasn't done enough for business to make it worth the effort (I do, however, cross-post to Buzz using TweetDeck). Guess how many direct responses I've received to my buzzes? Zero. How many followers do I have? Zero. I was aware of Google Profiles. I just never saw much reason to spend time at yet … [Read more...]
What Google’s Instant Search Means for the Little Guy
Yesterday Google launched its Instant Search functionality, and the Internet was all a-Twitter (and a-Facebook and a-Buzz) about how the new feature will affect Google itself. Some argue the change will kill Search Engine Optimization (SEO); others that it will kill Google's paid placements. The reality is, Google Instant affects only the search method itself, and not actual … [Read more...]