Online advertisers will soon be able to target existing customers via Google's wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email addresses to target people across search, remarketing channels, and more. The system requires that … [Read more...] about Google’s Customer Match Lets You Target Existing Customers via AdWords
Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client's YouTube channel is still tied to an employee's Google+ account instead of the rightful owner, despite several attempts to disconnect it from … [Read more...] about Google Nixing Tying a Plus Profile Across Services & Channels
I've long said that if you want to grab the attention of your target audience well, you need to sell on Amazon and offer Amazon Checkout as a payment option on self-managed webstores. Many etailers have avoided taking that plunge because they see Amazon as a direct competitor. The fact is, though, … [Read more...] about Google to Launch Buy Buttons on Mobile Search
I can't think of a single person I know who doesn't use Google tools and apps on a daily basis. From simple web searching to business-class apps, Google's all over our personal and professional lives. So, I ask you... If you could pick only ONE Google tool or app to use, which one would it be? … [Read more...] about Question of the Week: If You Could Pick Only One Google App/Tool…
Google hasn't had much presence in social media. Google Buzz, in my opinion, hasn't done enough for business to make it worth the effort (I do, however, cross-post to Buzz using TweetDeck). Guess how many direct responses I've received to my buzzes? Zero. How many followers do I have? Zero. I was … [Read more...] about Wait… We All Have Google Profiles?
Yesterday Google launched its Instant Search functionality, and the Internet was all a-Twitter (and a-Facebook and a-Buzz) about how the new feature will affect Google itself. Some argue the change will kill Search Engine Optimization (SEO); others that it will kill Google's paid placements. The … [Read more...] about What Google’s Instant Search Means for the Little Guy