Sunday's launch of Target's Lilly Pulitzer line resulted in ridiculously long lines at the company's brick-and-mortar stores, and brought Target.com to a screeching halt. It's no surprise that thousands rushed to get their hands on some of the summer's hottest trends. We'd expect, however, more preparation from such a large business. Granted, no online system can be 100% … [Read more...]
That Urban Outfitter’s Sweatshirt? Look a Little Closer.
The internet is all abuzz about Urban Outfitter's product listing for a vintage Kent State sweatshirt. Soonafter news broke, site after site (and social account after social account) referred to the shirt as being decorated with a "blood splatter-like pattern", and they can't help but think it's a reference to the Kent State Massacre in 1970. I can see where one might be quick … [Read more...]
Rock Solid Marketing? Try Again
Last month I talked about a local Italian restaurant’s cheap marketing tactic of throwing baggies filled with stones and advertising at the end of driveways. It seems another place has caught onto this method and I’ve got another letter to write. My original post, Are Your New Customers Really Just a Stone's Throw Away? (at Practical eCommerce) explains my frustration with … [Read more...]