I, like so many others, watched Candace Payne's modeling of a Chewbacca mask in laughing tears. Unlike so many other viral videos, this one left me having to share it with friends, but not on the Internet. No, I had to queue it up on my iPad so I could watch it with them, experiencing the same hysterical laughter (mine, not hers) all over again. Payne is right... It IS the … [Read more...]
Facebook’s Reactions Already Showing Engagement Rate Boosts
After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant content to target audiences. Let's take a look at some insights for a an interest … [Read more...]
How Facebook’s New Reaction Buttons Will Help with Marketing
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the latest update, the new buttons are going to provide better insight into what your … [Read more...]
Shoppers Rely Heavily on Facebook for Research
Here's an interesting report. According to G/O Digital, 62% of consumers who use social media to research a local and/or small business head to Facebook first. This falls right in line with what successful social media marketers know - while business users tend to flock to Twitter and Google+, the average shopper hangs out on Facebook. What do consumers look at … [Read more...]
Say Goodbye to Coupons & Contests Requiring Facebook Likes
On November 5th, Facebook's new Platform Policies will affect thousands of micro and small businesses that generate page likes by offering coupons and contest entries, including the ones hosted by Mommy blogging and related websites. That's when it will be against the rules to require a "like" for any kind of exchange (discounts, giveaways, etc.). I actually use like-gating on … [Read more...]
3 Ways to Get More Interaction from Facebook OUTSIDE of Facebook
No matter what your personal thoughts are about Facebook, having a presence on the social platform is key for any business wanting to build brand awareness and interact with customers. That's because the average social media user who reaches out to a company is on Facebook; the more savvy consumers (and some Facebook haters) use Twitter and Google+ more than other … [Read more...]
Finally You Can Save Facebook Content
It was long overdue, but Facebook has finally realized that both professionals and media fanatics only have 24 hours in the day. Facebook Save was introduced this week, allowing mobile users to save content for later viewing. "Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away," wrote Daniel Giambalvo, a Facebook … [Read more...]
Would People Buy Your Products on Facebook?
Facebook wants to know if its massive user base wants to buy products on-the-fly. The company announced this week that it is testing a new program for small- and medium-sized businesses that would allow merchants to sell directly via Facebook. If you're a Facebook user, you've probably already seen plenty of "recommended posts" in your timeline—these are paid posts that … [Read more...]
Which Social Networks Should I Be Using?
There are thousands of sites and networks that make up the social media aspect of the Internet. Many have little to no activity, while others may cater to specific types of industry. Then there are the "big guys" everyone notices, like Facebook, Twitter and Google +. Determining which platform to use for business can be a daunting task. I've seen small, little-known brands … [Read more...]
Follow Friday 5: Take a Break…
Each week I pick 5 key folk to follow on the web (and Twitter) based on a selected topic. You can learn a great deal about engaging your users from these food and drink related companies: Dunkin' Donuts (@dunkindonuts) From social media contests to interacting with customers via Q&A, Dunkin' Donuts shows you really can boost sales via social networking. Like them on … [Read more...]
Social Media is Just a Fad…
That's an argument I hear often, especially from small business owners. There are few, though, who actually believe this. The bulk of them use it as an excuse for not taking the time to find ways to engage people. There are two factors that can equate to success in the social world: luck and risk. Luck Don't believe in luck? You should. It's what makes online campaigns go … [Read more...]
Follow Friday 5: Social Media Gurus
Each week I pick 5 key folk to follow on the web (and Twitter) based on a selected topic. The rules and trends of social media are ever changing. It makes sense to follow people who stay on top of the latest happenings. Here are five of my favorite tweeters focused on our social world: Social Media Examiner (@smexaminer) makes it fun to learn. I love these guys because they … [Read more...]