I, like so many others, watched Candace Payne's modeling of a Chewbacca mask in laughing tears. Unlike so many other viral videos, this one left me having to share it with friends, but not on the Internet. No, I had to queue it up on my iPad so I could watch it with them, experiencing the same … [Read more...] about Why the Chewbacca Mask Lady Video Has Over 140M Views
Facebook’s Reactions Already Showing Engagement Rate Boosts
After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant … [Read more...] about Facebook’s Reactions Already Showing Engagement Rate Boosts
How Facebook’s New Reaction Buttons Will Help with Marketing
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the … [Read more...] about How Facebook’s New Reaction Buttons Will Help with Marketing
Shoppers Rely Heavily on Facebook for Research
Here's an interesting report. According to G/O Digital, 62% of consumers who use social media to research a local and/or small business head to Facebook first. This falls right in line with what successful social media marketers know - while business users tend to flock to Twitter and Google+, the … [Read more...] about Shoppers Rely Heavily on Facebook for Research
Say Goodbye to Coupons & Contests Requiring Facebook Likes
On November 5th, Facebook's new Platform Policies will affect thousands of micro and small businesses that generate page likes by offering coupons and contest entries, including the ones hosted by Mommy blogging and related websites. That's when it will be against the rules to require a "like" for … [Read more...] about Say Goodbye to Coupons & Contests Requiring Facebook Likes
3 Ways to Get More Interaction from Facebook OUTSIDE of Facebook
No matter what your personal thoughts are about Facebook, having a presence on the social platform is key for any business wanting to build brand awareness and interact with customers. That's because the average social media user who reaches out to a company is on Facebook; the more savvy consumers … [Read more...] about 3 Ways to Get More Interaction from Facebook OUTSIDE of Facebook
Finally You Can Save Facebook Content
It was long overdue, but Facebook has finally realized that both professionals and media fanatics only have 24 hours in the day. Facebook Save was introduced this week, allowing mobile users to save content for later viewing. "Every day, people find all sorts of interesting items on Facebook that … [Read more...] about Finally You Can Save Facebook Content
Would People Buy Your Products on Facebook?
Facebook wants to know if its massive user base wants to buy products on-the-fly. The company announced this week that it is testing a new program for small- and medium-sized businesses that would allow merchants to sell directly via Facebook. If you're a Facebook user, you've probably already seen … [Read more...] about Would People Buy Your Products on Facebook?