Posts tagged Ecommerce
Blogging for Sales
May 19th
Hosting a product or store-related blog not only inspires shopper interaction, but done right, it can help increase overall sales. There are some key strategies, though, and without them, you’re probably wasting a great deal of time.
PeC: Conversion: Technology, Customers, and ‘Embraceability’
May 13th
Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive content. When it comes to ecommerce, the question isn’t if you should adopt new technology, but when. Read the entire article at Practical eCommerce
PeC: Shopability First, Then Social Media
May 13th
Social Media is taking the Internet by storm. So much so, that I’m noticing a decline in focus on the usability and functionality of a site. This begs the question: Are online retailers attempting to use social media as the sole means to build or rebrand their business overnight? If the answer for anyone reading
Shopability Matters: New LinkedIn Group
May 12th
Whether you’re a store owner, developer or designer, shopability matters! And a new group on the professional LinkedIn network is the place to learn, meet and discuss the issues of site and store usability and functionality. Join the Shopability Matters group on LinkedIn
PeC: How to Expedite Credit Card Fraud Detection
May 11th
At Practical eCommerce’s latest Ask An Expert entry, a store owner asked about more ways to detect credit card fraud. Aside from the usual AVS and CSC, there are many other steps ecommerce stores should be taking. Read My Answer at Practical eCommerce
Must Read: When Your Goal is the Impossible
May 10th
I spend a great deal of time reading ecommerce news, trends, artibles, blog posts and whatnot. I share many of them via Twitter and Facebook. And some, like this one, deserve a permanent spot at my site. And so starts a new section: Must Read Articles. First up: Dan Pallotta’s “When Your Goal is the
I’d Love You on Twitter if Only You’d…
May 7th
If you want to use Twitter to engage customers and, in turn, drive sales, you need to start at the beginning. Pretend the visitors have just walked into your brick-and-mortar store. How do you greet them? And, how do you make them trust you?
PeC: Use Email Marketing? Ignore the BIG Picture!
May 5th
Are your email subscribers having trouble reading your offers? How many are being junked as a result? Here’s some tips on formatting emails so they’re readable by the largest possible audience… Read more at Practical eCommerce
Gifting Customers on Birthdays? Don’t Appear Cheap
May 2nd
Forget about sales when you wish people well for their annual celebration. Customers love to feel appreciated, and love discounts as well, but when it comes to birthdays, you may be better off just being a well-wisher.
PeC: Is Being Over-Techie Your Failed Loss Leader?
Apr 28th
Technology is a wonderful thing. Advancements have allowed companies to automate, well, nearly everything. These advancements save a great deal of money and, without them, there wouldn’t be so many great deals on the Internet. Trust me, I love a great bargain. However, I’d much rather walk away from a deal feeling like my patronage
