eCommerce, Shopability & webOS
Posts tagged Ecommerce
Why It Pays to Ask Customers What They Want
Sep 3rd
Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren’t just voicing their disapproval with comments and direct posts, either. Users are “digging” stories that are auto-submitted from Reddit – Digg’s major competitor.
Are you losing sales because you aren’t soliciting and considering customer feedback?
The Reality of Blogging for Sales
Aug 23rd
Blogs can help support ecommerce sites, but they require dedication and posting consistency. You also need to realize what to expect – including a higher bounce rate on blog pages when posting links via social media.
Don’t Let Statistics Fool You
Jul 30th
They’re the driving force behind product and service development. They’re also a key reason so many people are disappointed with one or more features of the tech devices they use. There’s more than meets the eye when it comes to companies driving their businesses based on what others say – and it could be costing you money you don’t need to spend.
Still Think Going Social is Worthless?
Jul 27th
It’s hard to ignore some 1.73 billion Internet users. Don’t take my word for it, though. Check out the in-depth video stats by JESS3.
Microsoft Tag: The QR Code on Steroids
Jul 27th
Microsoft Tag offers up more features using a colorful, visually appealing scan code. Custom tags let you integrate brand imagery and logos, and analytics let you track campaigns.
Using QR Codes to Push Mobile Business
Jul 24th
Still delaying a mobile version of your online store or web site? If my previous post hasn’t convinced you, maybe QR Codes will. After all, people are already using them to find hidden goodies – like Calvin Klien’s uncensored video showing off their new jeans.
Originally designed for tracking parts in manufacturing, QR Codes are becoming increasingly popular in advertising and content pushing on mobile devices.
Amazon Proves Mobile Site Worth Investment
Jul 23rd
If you aren’t investing in your company’s future, you might as well be prepared to pass up a potentially big market.
PeC: Eight Copywriting Rules for Increasing Conversion
Jul 22nd
When merchants talk about ecommerce conversion, it usually centers around design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important.
What is PA-DSS and Why Should I Care?
Jul 16th
Now that it’s a requirement, online store owners are finally starting to get the term PA-DSS drilled into their heads. I’ve spoken about this for some time, but it seems far too few merchant account providers took time to notify companies early and often. Some companies are already being charged monthly fees for not following the global security standard.
Should I Offer RSS Feeds?
Jul 14th
There’s debate over whether using Real Simple Syndication (RSS) for a business site’s blog or articles is beneficial. Some argue it keeps avid RSS subscribers away from the sites the articles are meant to promote, while others say these feeds do more for business than simply publishing content on a single domain.
Previous action against an app in the iPhone catalog by the New York Times calls us to take another look at the purpose of RSS and whether or not it’s good for business.
