Every business needs to focus on maintaining a healthy balance of attracting new customers and pleasing existing ones. Customer Relationship Management (CRM) is the key to growth and overall success. Yet, so many small- and micro-businesses are doing it wrong. This infographic from Visualistan … [Read more...] about Should Businesses Ditch Traditional CRM?
It's always been a little tricky. After publicly reaching out to a company on Twitter, I'd often receive a request to follow the user so a rep could continue the conversation behind-the-scenes. Now, Twitter is allowing users to receive direct messages from people they don't follow. The company … [Read more...] about Twitter’s New Direct Message Update – Train Customers the Right Way
Look How Easy it is to Crush Your Competition when Supporting Customers via Social Media [infographic]
Wondering how your company's customer support via social media networks weighs up against competitors? Sprout Social's "The Social Business" infographic shows you. And the results leave lots of room for improvement. According to Sprout Social, the number of tweets and posts sent to brands over … [Read more...] about Look How Easy it is to Crush Your Competition when Supporting Customers via Social Media [infographic]
Twitter isn't just for hyping products and sales offers. Companies can gain an edge by using microblogging as a means to educate customers about services and troubleshooting. Here are some ways to both educate and inspire when tweeting. Address pre-order questions by linking to defined … [Read more...] about How to Educate Users and Customers via Twitter