Maybe it wouldn't be so bad if Yelp fell off the face of the Internet. After all, the site is riddled with fake reviews, and the company's practice of hiding a portion of useful, honest reviews is a big turnoff to users who just want to know if a business is worth visiting. According to Business Insider, shares are down 56% for the calendar year, and a staggering 65% over … [Read more...]
Fake Reviews Could Cost You More than Just Customers
It's no secret. Plenty of third-parties contact review sites, blogs and individuals to post content on behalf of their clients. I'm approached regularly from "marketing" firms to include links, rave statements and the likes on client blogs. This week, New York Attorney General Eric T. Schneiderman announced that 19 companies have been fined a total $350,000 in penalties for the … [Read more...]