Earlier this year I subscribed to dozens of mailing lists in a quest to learn what value they actually add. Though many were …
Continue Reading about 6 Ways to Manage Unsubscribe Requests Properly
9 Ways to Get Personal with Your Customers
I know my local banker by name. The folks at the local Mail Stop know me by voice. The baristas at Starbucks know my usual drink, …
Continue Reading about 9 Ways to Get Personal with Your Customers