Pamela Hazelton » copywriting http://www.pamelahazelton.com eCommerce, Shopability & webOS Mon, 07 Nov 2011 19:23:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 PeC: Eight Copywriting Rules for Increasing Conversion http://www.pamelahazelton.com/ecommerce/pec-8-copywriting-rules-conversion/ http://www.pamelahazelton.com/ecommerce/pec-8-copywriting-rules-conversion/#comments Thu, 22 Jul 2010 14:19:44 +0000 Pamela http://www.pamelahazelton.com/?p=917 When merchants talk about ecommerce conversion, it usually centers around design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important.

Here are eight rules for using text on your ecommerce site that eliminate confusion, welcome your new visitors and otherwise answer all questions about your products.

Read more at Practical eCommerce

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© Pamela Hazelton, ALL RIGHTS RESERVED Originally published on 2010/07/22.
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