Chances are, while you're reading this, your inbox is overflowing with marketing emails for scores of different products and services. What makes you take the first desired action of opening the message? What makes you actually read what's inside, and what drives you to click a call to action? If … [Read more...] about 13 Musts to Get More Opens, Clicks and Conversions from Email Marketing
How Website Load Times Eat Into Profits
If you ever truly wondered - and I hope you have - about how much the loading time of your website affects total sales and profits, Kissmetrics put together a mother of all infographics. In it, you'll find the typical stats on how mere seconds can make or break a visitor's session, as well as how … [Read more...] about How Website Load Times Eat Into Profits
Selling Online? Each Product Needs 5 Different Descriptions
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based … [Read more...] about Selling Online? Each Product Needs 5 Different Descriptions
What’s Missing in Your Video Marketing
That video you created to market your product or services to the masses? You know, the one you spent a heap of money on? It's beautiful, right? It's grabbing, it's just the right length, and it's so-darned convincing you're sure it will boost conversions like nothing else. Right. Perhaps that … [Read more...] about What’s Missing in Your Video Marketing
Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same … [Read more...] about Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
Stock Photos Could Be Hurting Your Business
Now, more than ever, internet users are visual. Design, colors, graphics, photos and other media all determine if they're going to hang out for a bit, or leave before 8 seconds is up. We know that integrating images in web pages is key to illustrate points and break the monotony of lengthy text. The … [Read more...] about Stock Photos Could Be Hurting Your Business
What to Include in Navigation for Higher Conversions
With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing. For years, the most common way to present shipping details, guarantees, size charts, … [Read more...] about What to Include in Navigation for Higher Conversions
Always Be Building Your Email List
I'm in awe whenever I come across an online business that doesn't send marketing emails to current and potential customers. Even worse? When an established business launches its first email marketing program with zero subscribers. These businesses are not alone in the decision not to collect email … [Read more...] about Always Be Building Your Email List