With the ever-growing popularity of social media, online sweepstakes and contests, just how important is the actual conversion …
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PeC: Usability Report Card: How-To-Plans.com
Starting June 2010, each month I get the honor to tear apart an online store and provide a quick report card on usability …
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PeC: Conversion: Technology, Customers, and ‘Embraceability’
Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive …
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PeC: Shopability First, Then Social Media
Social Media is taking the Internet by storm. So much so, that I'm noticing a decline in focus on the usability and functionality …
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