Posts tagged conversion
PeC: 9 Techniques to Improve Conversion Rates
Jun 21st
With the ever-growing popularity of social media, online sweepstakes and contests, just how important is the actual conversion rate of an online store going to be in the future? In simple terms, the conversion rate is a measure of the number of unique visitors (potential customers) that actually make a purchase. The result is in
PeC: Usability Report Card: How-To-Plans.com
Jun 17th
Starting June 2010, each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability). June 2010: How-To-Plans.com Read my report at Practical eCommerce
PeC: Conversion: Technology, Customers, and ‘Embraceability’
May 13th
Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive content. When it comes to ecommerce, the question isn’t if you should adopt new technology, but when. Read the entire article at Practical eCommerce
PeC: Shopability First, Then Social Media
May 13th
Social Media is taking the Internet by storm. So much so, that I’m noticing a decline in focus on the usability and functionality of a site. This begs the question: Are online retailers attempting to use social media as the sole means to build or rebrand their business overnight? If the answer for anyone reading
