conversion

PeC: Key Details for Effective Product Descriptions

When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists …

When we hear the word “conversion” we often think landing pages, category and product page layouts and overall navigation. Let’s …

Websites like Groupon, which allow people to “crowd purchase” products and services from local retailers, are becoming popular, …

For years, gift certificates have been a difficult sell for the majority of small online stores. Despite consumer-advocacy laws …