With the ever-growing popularity of social media, online sweepstakes and contests, just how important is the actual conversion rate of an online store going to be in the future?

In simple terms, the conversion rate is a measure of the number of unique visitors (potential customers) that actually make a purchase. The result is in percentage format – thus, if five of 100 unique visitors actually complete an order, the conversion rate of the store is 5 percent.

How is social media affecting rates?

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