When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists …
Continue Reading about PeC: Key Details for Effective Product Descriptions
When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists …
Continue Reading about PeC: Key Details for Effective Product Descriptions
When we hear the word “conversion” we often think landing pages, category and product page layouts and overall navigation. Let’s …
Continue Reading about PeC: 10 Ecommerce Checkout Strategies
Websites like Groupon, which allow people to “crowd purchase” products and services from local retailers, are becoming popular, …
Continue Reading about PeC: Volume Discounts – The Right Words to Boost Sales
For years, gift certificates have been a difficult sell for the majority of small online stores. Despite consumer-advocacy laws …
Continue Reading about PeC: Selling Last-Minute Gift Certificates