There are thousands of sites and networks that make up the social media aspect of the Internet. Many have little to no activity, while others may cater to specific types of industry. Then there are the "big guys" everyone notices, like Facebook, Twitter and Google +. Determining which platform to … [Read more...] about Which Social Networks Should I Be Using?
Ten years ago, PayPal was the ideal solution for small businesses that couldn’t justify the high costs of a merchant account. In its infancy, the growth of PayPal user accounts came from smaller merchants. PayPal later became the norm for eBay and large etailers because it allowed people without … [Read more...] about PeC: Increase Conversions with Alternate Payment Methods
Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had a mobile site, making the navigation and checkout process time consuming and frustrating. I gave up on several, seeking out their competition. I am not alone... Read … [Read more...] about PeC: 11 Ways to Increase Conversions on Mobile Devices
It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, these topics play a major role in a site’s sell-through rate. Let’s not, however, overlook the less obvious reasons shoppers may be abandoning your online store. Your … [Read more...] about PeC: Using the Return Policy to Convert Shoppers into Customers
Imagine this… You started your dream job twenty years ago. Over the years you've been responsible for key changes and advancements in the company. Management sees you as truly dedicated and you've worked your way up to a six figure salary. You've tucked away some money for your kids' college, but … [Read more...] about Information Wants for Nothing: Free Content Can Be a Killer
Testimonials can help drive business. But what if your site is lacking passionate comments by customers? It's okay to ask for them... For every complaint you hear, there are at least ten consumers who walked away silently. Later, perhaps, they'll complain about you to their friends or on Facebook, … [Read more...] about It’s Okay to Ask for Testimonials
In his latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki calls "nobodies" the new "somebodies". Through social channels, he says, the "little guys" can (and often do) build the influence chain. His words ring true. In a recent interview at Forbes, Kawasaki … [Read more...] about Proud to be a Nobody!
On Monday, uber-consultant Chris Brogan—who often uses personal experiences to teach or engage his followers—challenged us to find a way to create a chain reaction for online purchases. In his concise, logical post, Brogan explains how an order of fajita's passing through a restaurant dining room … [Read more...] about The Interesting “Sizzling Fajita” Effect