Wondering which Content Management System (CMS) you should use? How about which social networks are the most popular? What about website scripts are the most oft installed? Website backup and restore service CodeGuard shares some key data from it's own client base. It's unidentifyable data, but it covers 250,000 small business sites, and tells us a great deal. For … [Read more...]
Content Marketing is Key for Growth and Long-Term Survival
For years - actually, ever since I started analyzing online stores and business - I've advised clients to provide real content to their visitors. Content that entertains, supports and connects with the target audience, and ultimately ties-in with the act of conversion. This is called content marketing, and it's now a must for any company doing business online. Even Google looks … [Read more...]
At a Loss for Content? Look to Your Customers…
Ask any successful company's manager or owner what's the driving force behind their success, and he or she will tell you: "our customers". If you're not letting your customers, as well as potential customers, play a key role in content generation, you're missing out on sales. While asking customers what they want is a great way to open the stream of communication, there is … [Read more...]