Posts tagged branding
Bridging the Gap Between Business and Consumer
Oct 18th
Gap’s efforts to market a new logo backfired. When they announced researching crowdsourcing, things got worse. What went wrong? And how can small business owners learn from Gap’s major mistakes?
Blogging for Sales
May 19th
Hosting a product or store-related blog not only inspires shopper interaction, but done right, it can help increase overall sales. There are some key strategies, though, and without them, you’re probably wasting a great deal of time.
