eCommerce, Shopability & webOS
Posts tagged blogging
The Reality of Blogging for Sales
Aug 23rd
Blogs can help support ecommerce sites, but they require dedication and posting consistency. You also need to realize what to expect – including a higher bounce rate on blog pages when posting links via social media.
Should I Offer RSS Feeds?
Jul 14th
There’s debate over whether using Real Simple Syndication (RSS) for a business site’s blog or articles is beneficial. Some argue it keeps avid RSS subscribers away from the sites the articles are meant to promote, while others say these feeds do more for business than simply publishing content on a single domain.
Previous action against an app in the iPhone catalog by the New York Times calls us to take another look at the purpose of RSS and whether or not it’s good for business.
Blogging for Sales
May 19th
Hosting a product or store-related blog not only inspires shopper interaction, but done right, it can help increase overall sales. There are some key strategies, though, and without them, you’re probably wasting a great deal of time.
