This past June, my husband bought me a netbook - an Acer Aspire One. I'd previously been lugging around a bulky laptop, though I'd often forget to put it in the car. Joe wanted me to have something I could carry in my purse so I could easily work on-the-go. It's worked well, allowing me to handle online store emergencies as they happen (I've been known to stop off at a … [Read more...]
No Thanks, Best Buy, et al
This week, Mashable reported on Best Buy's latest social media marketing campaign: auto checking in customers who have an iPhone. According to the article, Best Buy will use shopkick to auto-login shoppers not via GPS, but rather, via a store sensor. Those running the shopkick app on iPhone and Android (to be released soon) devices will earn rewards. Last week I talked about … [Read more...]
We Need Standards For Sharing Contacts on Mobile Devices
With the smartphone market exploding, there's tremendous competition amongst manufacturers and carriers, not to mention loyalists of device types. When will we be able to use the devices we want and still communicate with each other effectively? In years past I used PalmOS (Treos). Most of my colleagues used the same OS, so sharing contact information (digital business cards) … [Read more...]
Using QR Codes to Push Mobile Business
Still delaying a mobile version of your online store or web site? If my previous post hasn't convinced you, maybe QR Codes will. After all, people are already using them to find hidden goodies - like Calvin Klien's uncensored video showing off their new jeans. A Quick Response (QR) Code is a two-dimensional scan code that is similar to UPCs and other barcodes. However, rather … [Read more...]
Who’s to Blame for Palm’s Supposed Failure? And… Am I Worried?
It can be argued (easily) that a company's failure is always a direct response to its own products and marketing. When it comes to Palm, however, I think there's many people to blame. I am a Palm devotee. I've used the company's PDAs and carried some model of a Treo for years, and was doubly excited to try out the Palm Pre Plus, opting to wait for Verizon Wireless to carry a … [Read more...]