Posts tagged advertising
Question of the Week: Do You Go Out of Your Way to Avoid Ads?
Apr 11th
There are many tricks to bypassing ads, including using additional software or browser plugins. To what extent have you gone to avoid “a word from our sponsors…” interruptions?
Question of the Week: Do You Research Quotes about Products?
Mar 7th
Many companies rely on quotes from industry experts and publications to help push specific products and/or services. How many of us, however, research those statements to ensure quotes are accurately describing what we’re contemplating buying?
10 Promo Items That Go Right in the Trash
Mar 1st
Part of the fun of attending conferences, conventions and trade shows is the swag. You know, all the supposedly cool stuff crammed into a bag or handed out at booths.
The bulk of it though, goes right in the trash. So, if you’re trying to come up with some neat giveaways, keep in mind that many people fly, and don’t want to pay luggage fees just to take your branded stuff home unless it’s really, really cool.
Misattributing Quotes: Common Practice By Bad Companies
Aug 12th
This week Practical eCommerce contributor Armando Roggio brought to light a common practice by shady companies, calling out BigCommerce in the process. In his article, An Eye on BigCommerce, Roggio shone the light on the issue of misattributing publications and news agencies when it comes to including quotes in marketing materials.
Rock Solid Marketing? Try Again
May 14th
Last month I talked about a local Italian restaurant’s cheap marketing tactic of throwing baggies filled with stones and advertising at the end of driveways. It seems another place has caught onto this method and I’ve got another letter to write.
Twitter Announces Ad Platform, Fear Immediately Follows
Apr 15th
Ever notice how fear is the first reaction to many tech announcements that tell us things will change? Twitter’s announcement of developing an ad platform has quite a few developers and users expecting the worst, using past actions by big companies as testament. Maybe the “bad” thoughts are with merit. Then again, maybe naysayers are
