Online advertisers will soon be able to target existing customers via Google's wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email addresses to target people across search, remarketing channels, and more. The system requires that … [Read more...] about Google’s Customer Match Lets You Target Existing Customers via AdWords
Can Yelp Survive?
Maybe it wouldn't be so bad if Yelp fell off the face of the Internet. After all, the site is riddled with fake reviews, and the company's practice of hiding a portion of useful, honest reviews is a big turnoff to users who just want to know if a business is worth visiting. According to Business … [Read more...] about Can Yelp Survive?
YouTube’s TrueView Lets You List Products Within Video Ads
So long, ugly and confusing YouTube annotations. YouTube is now linking video ads in the same backend dashboard as Google Shopping, making it easy for businesses to have related products automatically linked in their videos. TrueView for shopping lets you showcase product details and images, both of … [Read more...] about YouTube’s TrueView Lets You List Products Within Video Ads
Google to Launch Buy Buttons on Mobile Search
I've long said that if you want to grab the attention of your target audience well, you need to sell on Amazon and offer Amazon Checkout as a payment option on self-managed webstores. Many etailers have avoided taking that plunge because they see Amazon as a direct competitor. The fact is, though, … [Read more...] about Google to Launch Buy Buttons on Mobile Search
YouTube: To Monetize or Not
I'm seeing a horrible trend on YouTube these days. Too many business accounts are opting to "monetize" their videos. The quest to make a few bucks could actually be bad for business. YouTube's platform allows qualified accounts to make money off their original content by allowing advertisers to pay … [Read more...] about YouTube: To Monetize or Not
Question of the Week: Do You Go Out of Your Way to Avoid Ads?
Online ads—most commonly consisting of graphics and text—are a key component of many informational or "free to use" web sites. Advertisers usually pay for ads on a per-click basis. Some ad campaigns, however, interrupt our visit by using overlays (graphics and/or videos that cover up the site's … [Read more...] about Question of the Week: Do You Go Out of Your Way to Avoid Ads?
Question of the Week: Do You Research Quotes about Products?
Many companies rely on quotes from industry experts and publications to help push specific products and/or services. How many of us, however, research those statements to ensure quotes are accurately describing what we're contemplating buying? Last summer I wrote about mis-attributing quotes - a … [Read more...] about Question of the Week: Do You Research Quotes about Products?
10 Promo Items That Go Right in the Trash
Part of the fun of attending conferences, conventions and trade shows is the swag*. You know, all the supposedly cool stuff crammed into a bag or handed out at booths. The bulk of it though, goes right in the trash. So, if you're trying to come up with some neat giveaways, keep in mind that many … [Read more...] about 10 Promo Items That Go Right in the Trash