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Question of the Week: Do You Study Why People Unfollow You?

Question of the Week for August 9, 2010 (read & answer more questions)

This Monday, Mashable posted 5 Useful Tools to Track Twitter Unfollowers. From telling us who stopped following our Twitter accounts (and when) to graph timelines, these online services aim to help us find out where we went wrong. By usingΒ  timelines and common factors you can review previous tweets to help determine if it’s something you said, or if the follower may have just been looking for you to return the favor.

While reviewing prior posts to make sure we’re not causing damage to our businesses, brands and selves is always a good idea, how in-depth should we go? Is this a practice we should be spending more time on than, say, focusing on simply doing a better job promoting our products and services?

What do you think? Do you (or do you plan to) use unfollowing stat tools.? If so, what do you hope to gain from the results?

And if you have used these tools to find internal problems, what steps did you take to prevent future issues?

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Written by:
Pamela Hazelton
Published on:
August 9, 2010
Thoughts:
5 Comments

See more in: Questions of the Week, Social MediaMore about: social media, statistics, twitter

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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