Question of the Week for August 9, 2010 (read & answer more questions)
This Monday, Mashable posted 5 Useful Tools to Track Twitter Unfollowers. From telling us who stopped following our Twitter accounts (and when) to graph timelines, these online services aim to help us find out where we went wrong. By using timelines and common factors you can review previous tweets to help determine if it’s something you said, or if the follower may have just been looking for you to return the favor.
While reviewing prior posts to make sure we’re not causing damage to our businesses, brands and selves is always a good idea, how in-depth should we go? Is this a practice we should be spending more time on than, say, focusing on simply doing a better job promoting our products and services?
What do you think? Do you (or do you plan to) use unfollowing stat tools.? If so, what do you hope to gain from the results?
And if you have used these tools to find internal problems, what steps did you take to prevent future issues?