Online ads—most commonly consisting of graphics and text—are a key component of many informational or “free to use” web sites. Advertisers usually pay for ads on a per-click basis.
Some ad campaigns, however, interrupt our visit by using overlays (graphics and/or videos that cover up the site’s content and require us to wait for the ad to lay through or click a skip button) or animated distractions.
There are many tricks to bypassing ads, including using additional software or browser plugins. Some sites are getting smarter about this, and use modern techniques to help advertisers deliver their messages.
Do you use software, plugins or other tricks to bypass online ads? Do you go out of your way to avoid ads when viewing “freebit” content (like news articles and games)?
Most importantly, do you feel such circumvents are justified on “legitimate” sites (sites that aren’t guilty of passing viruses)?