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Question of the Week: Do You Go Out of Your Way to Avoid Ads?

Online adsโ€”most commonly consisting of graphics and textโ€”are a key component of many informational or “free to use” web sites. Advertisers usually pay for ads on a per-click basis.

Some ad campaigns, however, interrupt our visit by using overlays (graphics and/or videos that cover up the site’s content and require us to wait for the ad to lay through or click a skip button) or animated distractions.

There are many tricks to bypassing ads, including using additional software or browser plugins. Some sites are getting smarter about this, and use modern techniques to help advertisers deliver their messages.

Do you use software, plugins or other tricks to bypass online ads? Do you go out of your way to avoid ads when viewing “freebit” content (like news articles and games)?

Most importantly, do you feel such circumvents are justified on “legitimate” sites (sites that aren’t guilty of passing viruses)?

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Written by:
Pamela Hazelton
Published on:
April 11, 2011
Thoughts:
5 Comments

See more in: Questions of the WeekMore about: advertising

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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