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Amazon Shirt Size Page

PeC: Optimizing Price for Products with Attributes, Options

Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well as variations in price.

There are two primary ways to display differences in price for items with configurable options. One is to display the upcharge amount β€” i.e., additional cost β€” and the other is to display the actual price for each configuration, such as the size.

Read my post at Practical Ecommerce

Screenshot of size/color configuration product at Amazon

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Written by:
Pamela Hazelton
Published on:
April 25, 2015
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See more in: PeC ArticlesMore about: conversions, practical ecommerce

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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