One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at all. Even the biggest online retailers miss the boat when it comes to providing highly relevant results based on a shopper’s search terms. Yet this single page can drive a significant amount of conversions for even the smallest of online stores.
About Pamela Hazelton
Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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