If I had a nickel for every time someone used "they're" instead of "their" and "it's" instead of "its", I'd be... well, rich. A professional image demands more than just proper grammar. Spelling mistakes can be a sure killer for online stores. Read more at Practical eCommerce … [Read more...] about PeC: Spelling Your Way to Disaster
Originally appeared at Practical eCommerce: Not all Mistakes That Kill refer to customer service and store-end operations. The costs of doing business also affect the overall "make or break" of an online store. Telephone and fax charges are a necessity in business, yet many small businesses … [Read more...] about Over Paying on Phone Bills?
During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 or more. The large, bold graphic denoting such offer was in the upper-right hand corner of the screen. So I spent some time picking out a few more items, then I began the … [Read more...] about PeC: Keep It Simple and Straightforward
Originally Published at Practical eCommerce It seems that every time we read about potential legislation against SPAM, we get flooded with more emails alerting us to unbelievable mortgage rates and a better life. With ever-growing SPAM practices it’s no wonder so many Internet users use filtering … [Read more...] about Sales Killers: Anti-Spam, Auto Replies and Over Quotas