A recent encounter at a conference reminded me of the importance of understanding your target audience, and finding the right way to communicate with them. That includes men, women, and all the possible races and sexualities that your customers may represent. While my experience as a woman is only … [Read more...] about You May Think it’s a Man’s World…
I get this question all the time. I've also been sharing with fellow Periscope users the need to educate their target audiences about the social tool that took off like a rocket. Simply put, so many people - even ones active on social media - either haven't heard of Twitter's live streaming network, … [Read more...] about What is Periscope?
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same … [Read more...] about Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
I'd been putting off for a while, and this weekend I sat down and Periscoped for the first time. I had my location turned off, so I didn't appear on the map. And only three people came in. Okay, two left within a minute, and the lone user watching me didn't chat once. So here I sat, for 23 … [Read more...] about My First Periscope
Now, more than ever, internet users are visual. Design, colors, graphics, photos and other media all determine if they're going to hang out for a bit, or leave before 8 seconds is up. We know that integrating images in web pages is key to illustrate points and break the monotony of lengthy text. The … [Read more...] about Stock Photos Could Be Hurting Your Business
Online advertisers will soon be able to target existing customers via Google's wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email addresses to target people across search, remarketing channels, and more. The system requires that … [Read more...] about Google’s Customer Match Lets You Target Existing Customers via AdWords
Many argue about the health of email marketing. Some think it's been replaced by social media, while others try to point out that recipients are trigger happy with that spam button. Unfortunately, plenty of reports are based on skewed data, or studies that include only a handful of test … [Read more...] about 7 Email Marketing Myths [INFOGRAPHIC]
You wake up to find a flurry of online orders. Unfortunately, a few of them will be undeliverable. In fact, more than a few... According to a recent study by shipping integration firm EasyPost, 4.7% of customers make errors when filling out shipping forms. Among the most common? Typos and formatting … [Read more...] about How Much Do Bad Shipping Addresses Cost Etailers?
Move over pen and paper. And stop storing sensitive passwords in the browser. LastPass can handle it all, affordably. I've used many methods to store login information. From standalone apps and encrypted spreadsheets, I've tried it all. Password managers are designed to help protect this … [Read more...] about Lock Up those Passwords with LastPass
After a 10-day work trip to Arizona (I still have to write about that), I flew to Upstate New York to see my family. It was my first real vacation in nearly 10 years - by real, I mean it lasted more than three days. A week, actually. And while I had a few things to wrap up while sitting at my … [Read more...] about Feeling Carefree!