Many companies rely on quotes from industry experts and publications to help push specific products and/or services. How many of us, however, research those statements to ensure quotes are accurately describing what we’re contemplating buying?
Last summer I wrote about mis-attributing quotes – a common practice by companies desperate to increase sales.
Have you fallen victim to unethical practices of out-of-context endorsements? Do you look up original articles (referenced or not) to read complete reviews and verify statements? Or, are you like most customers who accept what’s posted?
Inquiring minds – especially mine – want to know.