There are thousands of sites and networks that make up the social media aspect of the Internet. Many have little to no activity, while others may cater to specific types of industry. Then there are the “big guys” everyone notices, like Facebook, Twitter and Google +.
Determining which platform to use for business can be a daunting task. I’ve seen small, little-known brands take off like wildfire via Facebook campaigns, while some large companies struggle to make their presence known. Just compare Squishable, a small company out of NYC that has created a very niche market – they have more than 280,000 fans on Facebook and they engage their customers. Yet Staples has less than 200,000 and many of their posts garner less than 8 responses.
Choosing which networks to leverage takes time and requires some key research. There is a place to start, however.
CMO.com (Digital Marketing Insights for CMOs) created a simple chart that tells us which primary outlets are better for the engagement we seek. It’s from 2010, so Google+ isn’t included, but the information overall hasn’t changed.
It’s important to realize and remember that there is no cookie-cutter method to using social media to better your business. Little known brands have a much bigger hurdle to jump, but if they listen to their customer base, they can stand to gain a higher percentage of wealth in the long run.
What’s your industry? And what tools have you found to be best for increasing recognition of your brand/company and, ultimately, increasing sales?