Sure, you can tweet, post and share with that iPhone. But you might be missing out on one of its best tasks: shooting great video.
A while back my husband plotted out a detailed contest entry for a horror convention. Unfortunately, the weather made it impossible to shoot his script, so he opted instead to write a very quick short. As luck would have it, the makeup artist never showed, and we were stuck without a pro cameraman, too. So, at the last minute, I jumped in to do his makeup (confession: I had no clue what I was doing). We called a few friends, too, and they were happy to show up with extra tripods and iPhones. Sans pro lighting, pro camera operation and pro sound, the shoot resulted in a one-minute segment for the entry, a two-minute segment for a local bar, and another segment to hype a local musician.
The long segment, which runs two minutes, is called “Send More Geeks to BackStreets”, and it’s a play on those Mac v PC commercials. A musician came in at the last hour to provide the twisted background music.
The last spot was created to support Billy Martindale, an acoustic guitar player and singer in our area. Billy was there to help out on the shoot, and Joe just thought it would be fun to try to get his friend to sing some “dead” music. We included some fan-shot video from a local bar.
High-end production? Not really. But the video quality of the iPhone is quite good, and fans and customers love seeing the “real” side of your business.
If you happen to be a pro camera user, you’ll want to check out the FiLMiC app for iOS. It includes many professional functions, including white balancing.
If your small business is lacking content on YouTube and related video sites, consider getting “real” with your customers. Introduce them to the warehouse or the folks who take their orders. Show them how a piece of equipment works, or just have fun. In other words, connect with your fan base on their level, and focus on the content more than anything.