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People expect businesses to have a mobile site

Survey Says: Local Consumers Expect Mobile Sites!

Still think you should invest in a mobile app for your local business? Or that a mobile site isn’t necessary? Think again. SEO firm BrightLocal re-conducted a 2013 survey, whereas they asked 900 consumers about mobile usage and preferences when looking for products or services using mobile devices.

Not surprisingly, the #1 business type was restaurants, followed by general stores, doctors and clothing shops. Only 10% of them preferred to navigate mobile apps for a business’ information (menus, product lines, pricing, etc.). This isn’t much of a trend change – in 2013 it was only 11%.

Consumers prefer mobile sites to apps
The numbers show that mobile sites and integration with mobile maps is key for local business.

Before you say that most of your customers just call, realize that a good many diners and consumers rely on mobile sites and maps to find things to do on-the-fly.

 

People use mobile to find local businesses
The majority of respondents have used their mobile device to find local businesses.

And, finally, the BIG change: Only 17% of respondents were okay with a business not having a mobile site (compared to 53% just two years ago).

People expect businesses to have a mobile site
A survey of 900 consumers shows that 83% of them expect local businesses to have mobile sites.

Still think your local business doesn’t need even the most basic, mobile-ready website? Yeah, I didn’t think so.

Want to see more? Read the full results of the survey at BrightLocal.

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Written by:
Pamela Hazelton
Published on:
May 15, 2015
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See more in: Marketing BizMore about: local business, mobile, mobile apps

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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