For the past several months I’ve been using CoPromote to see if it can really help individuals and the smallest of business gain exposure. Available on both free and pay-for levels, CoPromote’s system allows you to share other’s tweets or posts, while other users share yours. It’s a “pay it forward” type system that works with Twitter, Facebook, and Tumblr.
Formerly Headliner.fm, CoPromote works on a “Karma Cash” basis. Based on the number of followers you have across the networks you link, and the sharing you do, you earn this cash that can be used to boost your own tweet or post, which basically tosses it into a list for others to share or not. Under the free plan, you can boost one post at a time. If you want to boost several, you’ll need to spend at least $49/month.
The concept behind this service is great. The actual delivery? Let’s just say that if you provide professional and valuable content, and are looking to share out the same, you may not be that thrilled. Most weeks the top ranked CoPromoter’s are hip hop artists and lesser-known musicians. Outside of those, the content gets a bit iffy. The bulk of the content I was presented to share consisted of self-promotion and marketing schemes.
With CoPromote you can choose your topic of choice (mine was Business & Finance–>marketing & social media). Unfortunately, you’ll be presented with content that falls across a broad range, or content that is totally mis-categorized. For example, there are a few musicians that constantly display under “marketing & social media”.
Under Lifestyle, Home & Travel–>Crafting some of the content was more relevant, but I also kept being prompted to display health and fitness content, because it was a subcategory of Lifestyle. In other words, CoPromote is not that great of really filtering things down for you.
Another issue is the like/don’t like function. I can’t tell you how many times I told CoPromote there is specific content and/or users I don’t want to see. These settings never made much of a difference.
The obvious issue is that CoPromote doesn’t do much to verify content and prevent scammy schemes from appearing. I clicked on several headlines and landed on pages designed to turn a few bucks into thousands.
I also didn’t experience much sharing of my own content. After four months and testing several types of tweets to “boost”, my best result was a link to a post about Facebook’s rollout test of selling products in news feeds.
Overall, 10 people shared out the post, and they collectively had 20,213 followers. Sounds great, but when their followers don’t engage, it’s still wasted time. Now, one could argue that must have been my actual tweet. But I tried this with 20+ different tweets, including some that had gained real traction on their own.
Now, this isn’t to say that my tweets were worded perfectly. But this does show that these types of posts gain a lot less traction than, say, those under music and entertainment sections.
It’s a shame this doesn’t work better, because CoPromote’s system is easy to use, and the design is clean. Unfortunately, the service attracts too much content from questionable self-marketers. That’s not to say you shouldn’t try CoPromote for yourself, but if you do, make sure you click every link and read the content before decided if you should share it out.
I will be keeping my freebie account open. From time to time I’ll hop in and see if I can find some good content to share. Hopefully the CoPromote team can implement better filters and more strict guidelines for what can be submitted to share in the meantime.