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Social Research for Shopping

Shoppers Rely Heavily on Facebook for Research

Here’s an interesting report. According to G/O Digital, 62% of consumers who use social media to research a local and/or small business head to Facebook first. This falls right in line with what successful social media marketers know – while business users tend to flock to Twitter and Google+, the average shopper hangs out on Facebook.

Social Pie Chart for Business Research
What falls in the “Other” category? Likely Google+ and shopping networks (e.g. Fancy and Polyvore). [Source: G/O Digital]

What do consumers look at while researching a business? They typically review the company’s Facebook page, and look at comments on both posts and in public messages.

This gives all companies another reason to not only have a presence on Facebook, but to also actively monitor requests and responses.

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Written by:
Pamela Hazelton
Published on:
October 23, 2014
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See more in: Marketing Biz, Social MediaMore about: consumer research, facebook, social media

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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