In his latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki calls “nobodies” the new “somebodies”. Through social channels, he says, the “little guys” can (and often do) build the influence chain.
His words ring true.
In a recent interview at Forbes, Kawasaki expands on the topic:
You still have to pay someone to suck up to the New York Times and the Wall Street Journal… But you should also be sucking up to Lonelyguy15. – Guy Kawasaki (via Forbes)
Imagine that. While the press is putting its focus on bringing us nobodies stories about popular somebodies, real, passionate companies want us on the red carpet touting their products. They even want us nobodies to tell them how to do their job.
Kawasaki’s goal is make more companies realize the benefit of being real and passionate. By reaching out to nobodies, who tend to be more discretionary with their money and (hopefully) sharing, even the smallest of businesses can find ways to thrive.
Hear that, business leaders? I’m a nobody and proud of it! Want my autograph?