• Skip to primary navigation
  • Skip to main content

Pamela Hazelton

  • Home
  • Blog
    • Design
    • Essential Reads
    • Marketing
  • Online Store Analysis
  • About
  • Connect
  • Show Search
Hide Search
Facebook Reactions on a post the morning of release.: 22K reached, 679 engagement

Facebook’s Reactions Already Showing Engagement Rate Boosts

After just a day, Facebook’s Reactions is taking the social world by storm. Whether users love it or hate it, they’re using it. And we’re already seeing boosts in post engagement as a result.

Translation: Smaller businesses and professional pages can leverage results to provide more relevant content to target audiences.

Let’s take a look at some insights for a an interest page with 100K+ likes. Three posts were made throughout the day before Reactions launched. Based on the short lifespan of a post, we can see the difference between one posted mid-day, and the two in the later hours (which still had a little traction when Reactions was launched).

Facebook Reactions on a standard post on Feb. 23rd show 10,131 reached with 539 engagement
Feb. 23rd (early afternoon): 10K reach with 549 likes, comments & shares

 

Facebook Reactions on a post the morning of release.: 22K reached, 679 engagement
Latenight Feb. 23rd: 22K reach, 679 reactions, comments & shares

 

Reactions on a post from 02/23 near midnight.
Near-midnight post on 02/24: 39K reach, 1.2K reactions, comments & shares

Let’s look at the engagement boost. It hopped from an average of 9% to 19%.

Screenshot showing engagement boost from an average of 9% to 19%
The page’s eight posts before one that picked up big due to Reactions.

Now, we do have to consider that different types of posts, and the content of those posts, can affect engagement significantly. For the page above, all posts were equally topical. Note that the oldest post was an image (the rest were links). It had a reach of 114K, despite a low engagement rate of 7%.

To show I’m not looking at just big pages, here’s the same chart from a page with less than 10K likes. The average engagement rate here boosted by about 1.25%:

Chart from a smaller Facebook page showing a boost from under 1% to 2%.
Reactions = engagement rate increase

And here’s another from a page with just over 40K likes:

Facebook reactions on a 40K liked page - from 3% to 5-7%.
I’m consistently seeing a boost due to Reactions.

The numbers are real, but time will tell.

Reactions is only a day old. So the real test will be in a week, and then again in a month. Knowing the psychology of Facebook users, though, I’m willing to wager that we’ll see a similar trend over the coming months.

Facebook has made it easy for customers, fans and visitors to tell us what they think about the content we’re posting. While Reactions won’t always tell us why someone loves or hates what we have to say, they will give us a good indication of what our target audiences expect. Pay close attention to those “faces”. And embrace them, because – good or bad – they’re going to help you reach a broader number of people.

 

Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Share on Reddit
Reddit
Pin on Pinterest
Pinterest
Buffer this page
Buffer
Email this to someone
email

Written by:
Pamela Hazelton
Published on:
February 25, 2016
Thoughts:
No comments yet

See more in: Marketing Biz, Social MediaMore about: engagement, facebook, marketing, Reactions, social media

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
πŸ††πŸ…ΎπŸ†πŸ…Ί + πŸ…»πŸ…ΈπŸ…΅πŸ…΄ πŸ…±πŸ…°πŸ…»πŸ…°πŸ…½πŸ…²πŸ…΄

Pamela Hazelton Headshot

Footer

Pamela Hazelton

Cape Coral, Florida

USA

Copyright © 2021 Pamela Hazelton (unless otherwise noted) Β· Site uses Navigation Pro Theme on the Genesis Framework Β· Powered by WordPress

Keep In Touch

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Medium
  • Pinterest
  • Twitter
  • Block Examples


This site sometimes uses affiliate links. While I may earn credit for signups and sales, I will never link to or recommend a product or service I have not tested and would not use myself.