During a recent layover in Atlanta, I did my usual walking around, taking in my surroundings. This breast pumping station stopped me in my tracks. Zappos and Mamava hit the mark on this one.
I’ve thought these portable units were brilliant since I’d first seen them, but the in-your-face yet so inspiring instruction to “Let’s get pumped!” takes it to a whole new level. It’s not often I use the hashtag #brilliant, and this is one of those rare occurrences.
Have you seen a brilliant marketing technique, lately? I’d love to see.