Many argue about the health of email marketing. Some think it’s been replaced by social media, while others try to point out that recipients are trigger happy with that spam button. Unfortunately, plenty of reports are based on skewed data, or studies that include only a handful of test subjects.
This infographic from Alchemy Worx points out some of the most common myths of email marketing. Let it serve as a reminder that the best way to see what works for your business is to click send and analyze the results.
Highlights of the graphic are listed below.
- Consumers are getting pretty savvy with email. They’re pretty good about unsubscribing from lists they no longer want to receive email from, and aren’t as apt to click the spam button as they were during the heydey of AOL.
- Open rates vary upon industry and target audiences, but most people don’t even open marketing emails until at least a full day later, and plenty take action weeks later.
- Cleaning up lists and ditching bad addresses is one thing, but auto-dumping inactive users can cost you money.
- So long as you’re not bombarding them, users are more active when they receive reminders that you exist several times a month.
- Accurate and descriptive subject lines, rather than the shortest ones, will get more opens and clicks.
- Subject lines are the least of your worries when it comes to emails being flagged as spam.