Wondering which Content Management System (CMS) you should use? How about which social networks are the most popular? What about website scripts are the most oft installed?
Website backup and restore service CodeGuard shares some key data from it’s own client base. It’s unidentifyable data, but it covers 250,000 small business sites, and tells us a great deal. For example, the CMS platform of choice is WordPress – nearly 80% of the businesses analyzed use it. And just over 65% track web pages with Google Analytics.
While I’ve often said statistics should be used as a guide in the decision-making process (and not necessarily the only driving force behind a decision), there are great benefits to using systems that are popular. WordPress has a strong presence, which means there are thousands of professionals who support the platform. Using software that can be supported by others is a great asset, especially when employees or contractors move on to other gigs. No one likes being “married” to a developer or designer, and using a more popular platform, installed on your own systems, minimizes that possibility.
Also interesting? Nearly half of the sites analyzed do not feature mobile-friendly counterparts.
Take a look at the full infographic:
The graph also shows that the average WordPress installation is nearly four months old. That means many small businesses are not keeping software up to date. It’s a risky practice, since core updates fix bugs and help prevent site hacking.
Use this infographic as a guide in deciding which tools and services to use, as well as how to get a leg up on the competition.